Strategy in TECH...
A few months ago, I unexpectedly became unemployed. There had been occasions in my career when it was clear that I needed to get the hell out of Dodge —but this wasn’t one of them.
A new job would not appear overnight; that was obvious. I was up to my ears in fearful self-absorption.
Then things changed…and the world was in upheaval.
On Tuesday, promoters of the Rocky Mountain Audio Fest – a well respected and popular event for the high-end specialty audio segment – announced that they were cancelling the show scheduled for October 2-4, 2020 in Aurora, CO. Like many other industry events this year, the reason was due to the disruption caused by the COVID-19 coronavirus pandemic.
Saying they are putting “Health and Safety first,” IFA announces they have received the appropriate government approvals to hold a live, in-person trade show event in Berlin this coming September. The announcement was a dramatic departure from their previous announcement in April cancelling this very event. But will anyone choose to attend?
Emerald Holding Inc., formerly Emerald Expositions Events, Inc. (NYSE:EEX), has released their fiscal 2020 first quarter results and the organization makes no bones about it – it has been hit, and hit hard, by the COVID-19 pandemic. The company announced that in the first quarter of fiscal 2020 – the period ending March 31, 2020 – sales declined 27.4% to $99.7 million and the company had the biggest net loss in its history, losing $570.1 million.
Joel Davis of JD Events (JDE) announced a little more than a week ago that AXPONA, the high-end audio exposition scheduled to take place in Schaumburg, IL in August, is now canceled. Citing the health and safety of attendees, Davis’ letter said “we do not feel 100% confident that we can provide a safe environment for all of our customers and press…” But in a separate communication to exhibitors, Davis informed them the that JDE was in dire financial straits and unable to return their deposits – further angering the still unhappy AXPONA exhibitors.
Crestron Electronics announced today that it is returning to the CEDIA Expo show for the first time since Strata-gee broke the news of their surprising exit from the event four years ago in 2016. This announcement marks a triumphant return for a company that has seen its residential business soar over the last few years, particularly with the launch of their Crestron Home software solution.
Strata-gee reported last week that a group of 20 exhibitors had written an open letter to petition Joel Davis of JD Events – the producer of the AXPONA high-end audio show – calling for the cancellation of that event. The exhibitors making that call included some of the more prominent names in the specialty audio community – and their argument for a cancellation was well-articulated in their petition.
Now, several dozen more exhibitors have joined that original group to also call for its cancellation.
Emerald Expositions announced this week that Sally Shankland, it most recent CEO who had been hired in June 2019 to replace resigning CEO David Loechner, has died following her month’s long battle with cancer. The company says Shankland passed away at home peacefully.
IFA 2020, a huge consumer electronics show scheduled to take place in Berlin on September 4-9, 2020, is now canceled, the organization behind the event announced this week. It is yet another show joining a long line of mass, in-person marketing events to suffer this fate. The promoter is promising “an innovative new concept” to replace it – which some speculate will be a virtual online conference.
In an “Open letter to Joel Davis of JD Events,” a group of 20 prominent personalities in the high-end specialty audio industry – who are also contracted exhibitors – call on the producer of AXPONA to cancel the event. AXPONA had already been previously rescheduled by its production company from the originally planned April 17-19 dates…to August 7-9, due to the expanding COVID-19 pandemic.
Now some exhibitors are publicly calling upon the show’s producer to fully cancel the event for 2020 altogether, as COVID-19 – and the economic damage it’s causing – continues to be a major issue.
