Osaka, Japan-based Onkyo Corporation says it has set a new global growth strategy that will focus on launching portable music players and headphones, thanks largely to resources it received in its acquisition of Pioneer’s home AV division. In an interview appearing in Japanese media, Onkyo President Munenori Otsuki said the world is entering “the age of portable music players.”
Management
Hey Retailers – Forget the Millennials, Follow the Money
New data from market researcher Forrester Research Inc. suggests that retailers should forget about trying to attract millennials or other younger shoppers and instead shift gears to reach out to baby boomers. Why? Quite simply, that’s where the money is.
See the interesting results from this new research on buyer trends… [Read more…] about Hey Retailers – Forget the Millennials, Follow the Money
Toshiba Launches Investigation into ‘Possible Problems’ with Its Accounting
Stock Hit With Largest 1-Day Loss in More Than a Year
Toshiba Corp. announced in Japan that it will appoint a committee to investigate what it calls “possible problems” with its accounting. Investors in Japan responded by hitting the company’s stock with its largest one-day drop in more than a year – dropping the value of its stock almost 5%.
See more on just what this probe is all about… [Read more…] about Toshiba Launches Investigation into ‘Possible Problems’ with Its Accounting
IBM to Invest $3 Billion to Launch ‘Internet of Things’ Unit
Momentum Building in Emerging IoT Market

See more on why we feel this story is significant… [Read more…] about IBM to Invest $3 Billion to Launch ‘Internet of Things’ Unit
Kaleidescape’s Latest VP of Sales is Out After Only 8 Weeks
BREAKING NEWS
In a development that, depending on your viewpoint, is either very shocking – or not surprising at all – we learned on Wednesday that Kaleidescape Vice President of Sales Mark Weisenberg has left the company. Even in a company known for turmoil at the Sales VP position – this is an unusually quick turnaround. We originally announced Weisenberg’s appointment as Kaleidescape VP of Sales in an exclusive SYNCH newsletter at the end of January…just eight weeks ago.
What the heck is going on at Kaleidescape? And why did this happen so suddenly?… [Read more…] about Kaleidescape’s Latest VP of Sales is Out After Only 8 Weeks
SpringDeck Adds More Rep Firms to National Salesforce
SpringDeck, LLC announced today that it has expanded its national sales force with the addition of five more sales representative firms. The company had previously announced last month their first representative appointment of Aim High Audio.
See more on SpringDeck moving rapidly to set up their national sales network… [Read more…] about SpringDeck Adds More Rep Firms to National Salesforce
7 Trends That Will Influence Marketing in 2015
From The Stratecon Group
Marketing is changing in fundamental ways. That is not a theory…that is a fact. And if you’re still marketing your goods and services the way you always have – using traditional interruption marketing tools & agencies…you are losing ground to more savvy competitors who have embraced the new tools and techniques of engagement marketing.
AdAge.com recently published an article called Seven B-To-B Marketing Trends That Will Shape 2015, that agrees with our premise of the changing nature of marketing…and highlights trends taking place in the market now…
See more about the 7 trends in marketing you should be taking advantage of now… [Read more…] about 7 Trends That Will Influence Marketing in 2015
Company Warns Media & Investors, Sharp Pain is Coming
Sharp Corp. this week began warning the media and, through them, investors that it is likely to miss its forecasts for revenues and profits for the fiscal year set to end March 31, 2015…and miss big. Just days after the International Consumer Electronics Show in Las Vegas where Sharp excitedly showed a large roster of new products, the company is hinting that it may have to take extraordinary steps to stem a newly expected tide of red ink.
See more on this remarkable admission from Sharp… [Read more…] about Company Warns Media & Investors, Sharp Pain is Coming
TiO Expansion Continues – Now Shipping TouchLite 4 Lighting Control
Turn It On (TiO), a division of Anuva Automation, announced this week that it is now shipping their TouchLite 4 Lighting Control pad. The announcement is significant for multiple reasons – not the least of which, the TL 4 is its first device that expands the TiO system beyond its original audio foundation.
But the news is significant for other reasons as President Mike Anderson shares with us… [Read more…] about TiO Expansion Continues – Now Shipping TouchLite 4 Lighting Control
3 Steps to Building a Smarter Strategy
From our sister website – The Stratecon Group
As you likely know, the tag line for The Stratecon Group is Strategic Concepts in Marketing. Strategy is a big part of what we do. In fact, if you were to view Stratecon founder Ted Green’s LinkedIn profile, you would see that 2 of the top 5 endorsements are for strategy (#1 Marketing Strategy and #4 Strategy). Because of that, at cocktail parties…at the grocery store…on tradeshow floors…I am often asked how a company can come up with a great strategy.