As I write this on Wednesday, December 19th the stock market has closed down 351.98 points or nearly 1.5% to its lowest level of the year, according to CNBC. The broader S&P 500 Index also closed at a 2018 low. But as bad as this news is, perhaps even more concerning are two key indicators for the housing market – single-family housing starts and homebuilder sentiment – both of which showed disappointing results.
Economic Trends
Troubling Sign: New Home Sales Resume Their Decline
Economic Storm Clouds Continue to Build
In what many feel is yet another sign of a brewing economic storm, sales of new single-family homes in October showed a significant drop of 8.9% below the rate of home sales in September, according to new data from the United States Census Bureau. With this result, the inventory of new homes available for sale jumped to 7.4-months, a 14% jump in unsold newly constructed homes.
See more on this troubling report on housing… [Read more…] about Troubling Sign: New Home Sales Resume Their Decline
Troubling Sign: New Home Sales Drop in Sept
Recently, I warned of some troubling housing related news. You may recall that a collapse in the housing sector was a key driver of the last recession in 2007-2009 that was so painful for the custom integration community, and for the country as a whole. In my report – Are You Prepared for the Coming Recession? – I noted a pronounced and troubling turn in several housing industry specific data, perhaps presaging another economic downturn. Now new government data shows that, once again, new residential sales have declined in the month of September.
See more on residential sales turning downward… [Read more…] about Troubling Sign: New Home Sales Drop in Sept
Are You Prepared for the Coming Recession?
Five Steps to Take Now to Protect Your Business
Occasionally, I’ll chat with an integrator or other industry colleague about that ugly shared nightmare experience, otherwise known as the recession of 2007-2009. This recession, unlike others in the past, zeroed in like a torpedo on the residential construction market and dramatically reshaped the custom integration industry. For those of you joining the industry since that time, you dodged the bullet…but you also missed the lessons that survivors were forced to learn in order to keep afloat.
Why you need to prepare now for the next recession… [Read more…] about Are You Prepared for the Coming Recession?
Housing Starts in 3-Month Slide
September housing starts, the government’s measure of new residential construction activity, showed an overall decline to a seasonally adjusted annual rate of 1,127,000 units. This rate is down 4.7% from the revised August rate of 1,183,000 units. This is the third monthly decline in a row indicating a softening in the construction of new homes – and the lowest level of construction since September 2016.
See more on this latest report on housing starts… [Read more…] about Housing Starts in 3-Month Slide
Technology Integrator Prints Its Last Magazine
Calling 2016 “a year of transition,” NAPCO Media announced yesterday that it has printed its last Technology Integrator (TI) magazine – deciding to withdraw from print media and reinvent itself into an online-only property. The move has been rumored for weeks, and in an online post yesterday attributed to the “TI Staff”, the company made the news official.
See more on what’s going to happen with Technology Integrator… [Read more…] about Technology Integrator Prints Its Last Magazine
Apple Bruised by Worst iPhone Sales Growth Ever
Apple, Inc. is starting to look brown, bruised, and past its prime in wake of the surprising quarterly results that showed growth in sales of their bellwether iPhone product to be the slowest since the company launched the product category in 2007. Not only that, but the company forecast an overall sales decline for the first quarter of 2016 – their first sales decline since 2003. Reaction from Wall Street was swift with the price of Apple stock down more than 6% in mid-afternoon trading.
What’s going on at Apple?… [Read more…] about Apple Bruised by Worst iPhone Sales Growth Ever
Good Economic Sign: November Housing Starts Shoot Up
In a result that exceeded economists’ estimates, November overall housing starts jumped an impressive 10.5% to a seasonally adjusted annual rate of 1.173 million units. Well over the revised October rate of 1.062 million units, it also exceeded the 1.007 million units in November last year by 16.5%.
More importantly for our industry, single-family home construction rates jumped as well.
See more on this encouraging economic data… [Read more…] about Good Economic Sign: November Housing Starts Shoot Up
Fed Hikes Rates for First Time in Decade; Is This Good or Bad?
Probably the biggest news in business today is that the Federal Reserve Board hiked interest rates for the first time in almost a decade. Wall Street celebrated by driving up stock values in the wake of the news. Yet consumer specialists and others are sounding the alarm. So is the Fed’s rate increase good news or bad news?
See our take on the Fed’s decision to raise interest rates… [Read more…] about Fed Hikes Rates for First Time in Decade; Is This Good or Bad?
Dramatic Changes in Features New Home Buyers Want (Like Tech)
Outdoor Kitchens & Media Rooms are Out, Walk-in Closets & Programmable Thermostats are In
The National Association of Home Builders has completed a comprehensive survey of home builders to learn what features home buyers are asking for in homes being built today. The survey, which the association conducts every year, showed a huge shift in priorities this year and reflects a fundamental shift in consumer preferences – a shift that will also impact the custom integration industry.