We have been closely following – first Gibson Guitar and then Gibson Brands – from their decision in 2012 to shoot for the stars by using OPM (other people’s money) to make highly leveraged…and highly questionable…acquisitions of various consumer electronics brands (a category in which the CEO and his team had no experience) to their recent 2018 bankruptcy. Gibson was trying to diversify their musical instrument business into something that now former CEO Henry Juszkiewicz called a music lifestyle brand. Instead, they wound up in bankruptcy.
Brands
Who Launched New Experience Centers Yesterday?
Yesterday, a major manufacturer who is very influential in the industry announced it was launching a series of “Experience Centers” across the country to help promote its brand. Perhaps you think I’m referring to Control4, who did announce such a program yesterday in partnership with 140 integrators around the country. But no, I’m referring to Amazon.com, who has partnered with one of the largest home builders in this country – Lennar – to build Amazon Experience Centers all around the U.S.
See more on this Amazon and Lennar program… [Read more…] about Who Launched New Experience Centers Yesterday?
Best Buy Rebranding Reverses Historic Course
Best Buy has launched a corporate rebranding that is both sweeping in style and represents a shocking reversal of course, undoing much of its original mission that was created when founder Dick Schulze, President Brad Anderson and crew launched an entirely new store concept known as “Concept II.” Concept II was a reinvention of their formerly more traditional superstore design to a new warehouse style discount store designed to deliver the “Best Buy” on all things tech. This new branding change is to such a significant degree that even Advertising Age Magazine (AdAge) devoted significant space to an analysis of it.
See more on this surprising reversal of the genesis of Best Buy’s founding concept… [Read more…] about Best Buy Rebranding Reverses Historic Course
Amazon Echo Market Share is Slipping
In a new analysis by eMarketer, we learn that Google has made significant inroads into the smart speaker market, causing Amazon’s Echo to begin to lose market share. So far, they remain the number one smart speaker, but projections show continued erosion, as consumers are embracing Google’s, as well as other’s, smart speaker options on the market.
See more on this early but meaningful research on Amazon’s declining share… [Read more…] about Amazon Echo Market Share is Slipping
Docs Show Gibson Bankruptcy Bigger Than You Think
Founded in 1894, it is a mark of their long-term brand success that Gibson has become such a large and far-flung international organization. In a cursory review of documents submitted to the court as part of their bankruptcy filing shows, legendary performers such as Muddy Waters, BB King, Elvis Presley, Pete Townsend, Keith Richards, Duane Allman, Elvis Costello, Lenny Kravitz, Slash, Dave Grohl, Joe Bonamassa all used various Gibson products that, in some cases, became a signature of that performer. And yes, the bankruptcy filing promotes these iconic names.
But from these Gibson filings, we’ve learned so much more… [Read more…] about Docs Show Gibson Bankruptcy Bigger Than You Think
Gibson Brands Files for Bankruptcy
BREAKING NEWS
Filing Pre-Negotiated with Bondholders, CEO & Pres Stay thru Transition
Gibson Brands Inc. announced today that it has filed for bankruptcy under Chapter 11 of the U.S. Bankruptcy Code. Chapter 11 denotes the company plans a reorganization and the company says it has reached an agreement with certain existing bondholders called a “Restructuring Support Agreement.” This agreement is with holders of more than 69.0% of the debt due in 2018
See more on this anticipated development… [Read more…] about Gibson Brands Files for Bankruptcy
Amazon’s Latest Secret Project Could Change Our World
Can Amazon Scoop the Industry a Second Time?
Amazon has a super secret project that just might change the world…again. I have long said that the brilliance of Amazon’s Alexa-based Echo and Dot devices comes from their realization that voice control belonged in the home. While Apple (Siri) and Google (OK Google) digital voice assistants in the past were viewed predominantly as a hands-free voice assist for when you’re driving – Amazon took a different route…right into the American living room. Brilliant, and now Google and Apple are playing “catch up.”
Now we learn that there’s a new project in Amazon’s secretive Lab126 that could once again change our world.
See what we’ve learned about Amazon’s secret project… [Read more…] about Amazon’s Latest Secret Project Could Change Our World
Surprise Look at Nest Numbers: Smaller & Poorer
Look Quickly, You Likely Won’t Ever See These Numbers Again
For the first time, because of a change in Google’s accounting, we get a look at the real financial numbers of Nest and analysts are truly surprised. It turns out, according to a report by Recode, that Nest is both smaller than many thought, and is losing a lot of money on an operating basis – so much so that it appears that any hope of profitability is far off in the future…if at all.
See what we’ve learned about Nest’s true operating financial results… [Read more…] about Surprise Look at Nest Numbers: Smaller & Poorer
A Gibson Pile-On: Now Hit With a $50 Million Lawsuit
Gibson Brands CEO Henry Juszkiewicz has been very busy lately as he scrambles to arrange a $550 million bailout package in a desperate attempt to avoid bankruptcy for the storied brand. But he’s about to get a little busier as one of Gibson Guitar’s vendors, Tronical of Hamburg, Germany, sues the company for $50 million it says it is owed.
So now Tronical gets in line behind Gibson bondholders seeking payment… [Read more…] about A Gibson Pile-On: Now Hit With a $50 Million Lawsuit
TCL Multimedia Obtains Global Rights to Onkyo Brand
In an announcement out of Hong Kong and reported on by Bloomberg News and others, TCL Multimedia, the large Chinese manufacturer of mostly inexpensive televisions, has announced it has obtained the rights to the Onkyo brand name which it intends to use to create Smart AV products. The company says it has the rights to the Onkyo brand globally, in all markets except Japan.
