Strategy in TECH...
Masimo Corporation (NASDAQ: MASI), the parent company of Sound United, announced its financial results for fiscal 2022, third quarter this week, which covers the 90-day period ending on October 1, 2022. Results for the company, which makes and sells medical equipment and AV products, were mixed, showing good growth in revenues (sales) but a decline in earnings (profits).
Why were results mixed? Read on…
Sonance announced last week that it was transitioning its business model in Canada from one centered around a distribution model with an in-country partner responsible for all sales and servicing in the country to a new direct one where Sonance HQ will directly handle all sales and service of its products there. This week, we learn that the company has appointed a new National Sales Manager for Canada, responsible for implementing this new business model, building an all-new sales team, and managing their sales operations there.
That new executive is Toronto-based sales professional Brad Middleton.
Emerald Holding, Inc. (NYSE: EEX), parent company of Emerald Expositions, a large B2B trade show, conference, and event company, reported the financial results of its fiscal third quarter and you could almost feel the relief of a company rapidly climbing its way out of the deep hole into which COVID-19 had thrust them. I follow Emerald’s results because the company owns the CEDIA Expo trade show, as well as CE Pro and other media properties that participate in the custom integration industry.
On Wednesday, CEDIA Global President and CEO Daryl Friedman sent a letter to all members advising them that the election process for new Board members has been completed – and that the slate of three Board-selected candidates for the three open Board seats has now been filled by Stephan Goodhue, Jennifer Mallett, and James Ratcliffe. The cheery tone of the letter belies the fact that the election process was viewed by many as tainted and has inflamed anger from what seems to be a fairly significant percentage of members who resent losing the opportunity to vote for a candidate of their choice.
However, in this letter, Friedman did allow that “…we need to do a better job of communication.”
On Monday, WiSA Technologies, Inc., a “developer of spatial, wireless sound technology for smart devices and next-generation home entertainment systems,” announced that it has hired an advisor to aid them in moving forward with an “exploration of strategic alternatives” for the company.
In other words, it is putting itself up for sale.
Draper Inc., a major manufacturer of shades, projection screens, solar control solutions, and more, announced this week a move to build up its management infrastructure to support its push into the residential custom integration channel. As part of this process, it has promoted Chris Sitarov and Pat Herron from within to two new Director of Sales roles overseeing the company’s sales force.
Sonance announced this week that it is transitioning its residential business in Canada to a direct model, ending its distributor-led approach that has existed there for several years. Beginning on January 1, 2023, all sales and service of residential products from Sonance, James Loudspeaker, and IPORT will be handled directly by Sonance’s salesforce.
Perhaps one of the more surprising events at CEDIA Expo 2022 – at least in my mind – was an event that took place early in the morning on the first official day of the show floor opening. This event, the CEDIA Advocacy Town Hall in which the organization intended to discuss the extent of their political advocacy conducted on behalf of the membership, seemed to me like something unlikely to draw much attention…or attendance.
Boy…was I wrong!
In a move that was widely anticipated, Snap One announced this week that it will acquire Parasol, a remote support service that since its launch has been based on Snap One’s OvrC system. The company says that this acquisition will result in “creating new opportunities for Snap One Partners to focus on running their business while increasing profitability, productivity and service levels to their customers.”
Two major manufacturer sales representative firms serving the Southeast region have merged to create a massive agency that they say is the largest representative firm servicing the Southeastern United States. The two firms are High-Tech Network based in Marietta, GA and Coresential, Inc. Residential Division based in Charlotte, NC.
