A Trial Balloon That Might Be a Catalyst to Segment Growth
Years ago, way before Samsung smartphones were a thing and when mobile phones were pretty much just phones that went with you and not full-scale data/entertainment centers, my wife loved her Motorola Star TAC flip-phone. It offered the power of mobile connectivity in a convenient, small form factor for maximum portability. However, mobile technology moved on, and smartphones emerged, offering so much more capability…but at the expense of portability.
New types of flip-phones (really more of a foldable design than a flip-phone) have recently emerged, thanks in large part to advances in display technology. And now Samsung has introduced a new tri-fold smartphone that looks to 1-up the competition. But will consumers pay thousands of dollars to buy it?
