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You are here: Home / Archives for Strategy

Strategy

After Years of Cutbacks, Sony Says It’s Time to Drive Sales

December 1, 2016 by Ted Leave a Comment

Sony Marketing Discusses Growth Plans with Japanese Media

Sony logo on screen at CES press presentationSony told the Nikkei this week that – to paraphrase – after years of painful dieting, the company has reached its fighting weight and is ready to go to battle to grow its sales worldwide. The company has spent the last few years spinning off divisions, cutting back on employment levels, and reducing overhead – all for the express purpose of improving profits. That goal achieved, the company will now focus on sales.

But the plan that Sony’s chief marketer outlined has some concerned… [Read more…] about After Years of Cutbacks, Sony Says It’s Time to Drive Sales

Filed Under: Asian Connection, Manufacturers, Marketing, News, Pivot Point, Sales, Strategy Tagged With: Masaru Tamagawa, Sony

GoPro Cuts 15% Of Workforce; Closes Division

November 30, 2016 by Ted Leave a Comment

Photo of KarmaJust a couple of weeks after we reported on GoPro’s recall of thousands of defective Karma drones and other business problems, now comes word that the company is in the process of cutting more than 200 jobs, or about 15% of its total workforce, amid a sales decline. The company has also decided to shut down its Entertainment division and rededicate itself to its core wearable camera business.

But analysts remain unconvinced the company has the right plan for growth… [Read more…] about GoPro Cuts 15% Of Workforce; Closes Division

Filed Under: Financial, Manufacturers, Marketing, News, Pivot Point, Strategy Tagged With: camera, drone, GoPro, Hero5, Karma drone, Nicholas Woodman

Leon Dresses Up SONOS with Gorgeous Woodwork

November 17, 2016 by Ted Leave a Comment

Leon logoAnn Arbor, MI-based Leon Speakers, known for their high-end A/V solutions that juxtapose the drama of art with the pinnacle of sound, announced this week that they have launched a line of wood trim encasements that bring the warmth of richly detailed woodgrain to the normal gray and black boxes of popular SONOS brand speakers. Known as Tonecase Hardwood Cabinets, Leon manages to bring a new form of richness to SONOS- a visual one.

See more on the new Leon Speakers Tonecase for SONOS… [Read more…] about Leon Dresses Up SONOS with Gorgeous Woodwork

Filed Under: Manufacturers, Marketing, News, Products, Strategy Tagged With: Leon, Leon Speakers, Noah Kaplan, Sonos, Tonecase

Startup TRXio Joins HTSA to Drive Growth

November 10, 2016 by Ted Leave a Comment

TRXio logoStartup software provider TRXio announced this week that it has joined Home Technology Specialists of America (HTSA) and fully participated in the organization’s Fall Conference last month in Chicago. The move is seen as another step on the road to greater awareness and acceptance of the company’s prime offering – inventory tracking software.

See more on TRXio and this new association with HTSA… [Read more…] about Startup TRXio Joins HTSA to Drive Growth

Filed Under: Associations, Brands, Distributors, Industry Trends, Integrators, Manufacturers, Marketing, News, Promotions, Shows & Events, Strategy Tagged With: HTSA, inventory, Jon Robbins, Reid Hanson, TRXio

CT Lab Launches CEMBLY- New Mag & Website

November 10, 2016 by Ted Leave a Comment

New Concept Mag Blends Technologists, Architects, Interior Designers & Builders

CT Lab logoCT Lab, which is associated with NAPCO Media, publisher of Dealerscope and Technology Integrator, announced today that it is launching a new magazine and website call CEMBLY. CEMBLY, which the company describes as “an ambitious project,” is largely a business-to-business magazine that will target home technology professionals, interior designers, architects, builders, and building designers. The idea is to blend technology, with design, with dramatic home installations.

See more on CEMBLY… [Read more…] about CT Lab Launches CEMBLY- New Mag & Website

Filed Under: Brands, Industry Trends, Marketing, News, Pivot Point, Strategy Tagged With: Benjamin Felix, CEMBLY, CT Lab, Katie Nale, Maureen Jenson, NAPCO

Strata-gee Editor is Guest Panelist on ResiWeek

November 3, 2016 by Ted Leave a Comment

Photo of Ted Green on ResiWeekStrata-gee editor Ted Green was a guest panelist on this week’s ResiWeek webcast (recorded on Halloween), a production of AVNation.tv. Hosted by Matt Scott, the panel, which also included Jason Griffing of Harrison Home Systems and Jason Knott of CEPro, covered a range of topics in custom integration.

See more on this ResiWeek panel and grab a link to the show… [Read more…] about Strata-gee Editor is Guest Panelist on ResiWeek

Filed Under: Industry Trends, Shows & Events, Strategy Tagged With: Jason Griffing, Jason Knott, Matt Scott, ResiWeek, Ted Green

Savant Reorganizes Its Sales Force

November 3, 2016 by Ted Leave a Comment

BREAKING NEWS

Savant logoWithin a span of just minutes today, we began hearing from multiple sources around the country that something was afoot at Savant Systems, LLC. Word quickly spread that the company was terminating salespeople around the country, a move that was occurring in the wake of founder Robert Madonna’s return to the company to replace former CEO William Lynch.

What’s going on at Savant? Strata-gee digs deeper… [Read more…] about Savant Reorganizes Its Sales Force

Filed Under: Integrators, Management, Manufacturers, News, Pivot Point, Sales Reps, Strategy Tagged With: reorganization, restructuring, Robert Madonna, Savant, Tim McInerney

Onkyo Internally Announces Major Sales Structure Reorganization

October 27, 2016 by Ted 2 Comments

BREAKING NEWS

Four Major Brands to be Consolidated into Two Divisions

Onkyo logoIn a national conference call with sales reps yesterday, Onkyo announced a major restructuring of their sales organization. This overhaul involves consolidating their four major brands – Onkyo, Integra, Pioneer, and Pioneer Elite – into two newly-created divisions.

See more on this breaking news from Onkyo… [Read more…] about Onkyo Internally Announces Major Sales Structure Reorganization

Filed Under: Brands, Manufacturers, News, Pivot Point, Sales, Sales Reps, Strategy Tagged With: Integra, Joe Petrillo, Keith Haas, Onkyo, Pioneer, Pioneer Elite

Crestron Pursues Deeper & More Innovative Integrations with Partners

September 22, 2016 by Ted Leave a Comment

Photo from Amazon keynoteCrestron Embraces Sonos, Amazon, & Others

At CEDIA 2016, one of the top themes we identified was companies seeking more and better integrations with other companies’ technologies. In most cases, this expressed itself with companies seeking to have their product lines properly interface with the major control companies. But at CEDIA this year, Crestron took that concept to new heights and in a new direction with their enthusiastic embrace of newcomers to the CI channel…Sonos and Amazon Alexa.

See more on Crestron’s innovative integration solutions… [Read more…] about Crestron Pursues Deeper & More Innovative Integrations with Partners

Filed Under: Brands, Manufacturers, News, Pivot Point, Shows & Events, Strategy, Tech Trends Tagged With: Amazon, Amazon Alexa, CEDIA, CEDIA 2016, Crestron, John Clancy, Savant, Sonos

7 Top Trends at CEDIA 2016

September 21, 2016 by Ted 1 Comment

Photo of CEDIA16 show floorWith CEDIA 2016 now over, those of us in the media are left to try and uncover the underlying themes in order to help our readers wrap their heads around just what this particular CEDIA (formerly referred to as the Expo) was all about. But this show is big enough that no one member of the media can possibly visit all booths, talk to all exhibitor executives, and experience all new models. So each of us have our own version of the themes of the show.

Read more below, to see our take on CEDIA 2016… [Read more…] about 7 Top Trends at CEDIA 2016

Filed Under: Associations, Brands, Marketing, News, Products, Shows & Events, Strategy, Tech Trends Tagged With: 4K Ultra HD, Amazon, Amazon Alexa, Canon, CEDIA, CEDIA Expo, Creston, Epson, JVC, Lutron, OneVision, Sonos, Sony, voice control

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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