<February 8, 2012> Samsung Electronics Co. and LG Electronics, Inc. plan to launch aggressive expansion of their flat panel television divisions in 2012, according to a new report in the Nikkei. And these aggressive plans contrast sharply with those of Japanese television manufacturers, who are looking for ways to cut their overhead in a search for profitability. [Read more…] about Samsung & LG Outline Aggressive TV Biz Growth Plans
Strategy
S&P Cuts Sony’s Credit Rating to Just Above Junk, Issues Negative Outlook
<February 8, 2012> Credit rating agency Standard & Poor’s today cut the long-term debt rating on Sony Corporation to BBB+, just two notches above “junk” status, and further issued a negative outlook which suggests a potential further drop in the future. In a statement, S&P said that “the likelihood of a strong recovery in Sony’s earnings is low.” [Read more…] about S&P Cuts Sony’s Credit Rating to Just Above Junk, Issues Negative Outlook
Super Bowl Ads – Most Were Not So Super
<February 8, 2012> The Super Bowl for us this year was a doubly exciting event. Why? Well first, the New York Football Giants, our favorite NFL team, was one of the participants. And if you didn’t hear – the Giants WON!!! Secondly, as marketers, we look forward to the advertisements, as this event has come to have “super” meaning to the advertising industry as well. [Read more…] about Super Bowl Ads – Most Were Not So Super
Only Months Later, Pioneer Launches the Next Generation of Its Popular AppRadio
>> See a slideshow of the Pioneer 2012 CES Press Conference here… <<
<February 1, 2012> Pioneer Electronics USA, Inc. surprised everyone only months ago in the summer of last year with their launch of a radical new product called the AppRadio [ see our story on the original AppRadio here ]. Now, only a matter of months later, the company has hustled to get out a muscled next generation version called AppRadio 2. [Read more…] about Only Months Later, Pioneer Launches the Next Generation of Its Popular AppRadio
Samsung’s Big Story from Big CES Press Conference is OLED
>> See an extensive slideshow of Samsung’s CES press conference here <<
<February 1, 2012> Samsung Electronics Company, Ltd., the world’s largest provider of televisions, wow’d the crowd at CES last month with a stunning display of 55-inch OLED flat panel televisions. Kicking off the show on press day with far-and-away the largest standing-room-only press conference of the day, Samsung showed again why they lead the field with a major commitment to a new technology – OLED. [Read more…] about Samsung’s Big Story from Big CES Press Conference is OLED
Sony Says Only They Can Deliver ‘The New User Experience’
>> See our full slideshow of photos from the Sony Press Conference at CES <<
<February 1, 2012> In typical fashion, Sony Corporation at CES delivered a long and at times rambling press conference covering their large range of products. And while presenters tried to sound enthusiastic about their many innovations, much of this year’s presentation mimicked last year’s…and even those of its competitors. [Read more…] about Sony Says Only They Can Deliver ‘The New User Experience’
House of Marley Stages a Not-So-Quiet Revolution
>> See a slideshow of photos from the House of Marley Booth at CES here… <<
<January 31, 2012> Still early in its development, House of Marley, LLC has quickly, if not quietly, staged a rapid business ramp-up – building its product assortment, expanding its distribution network, and growing its fan base. If you haven’t been paying attention – you may have been blissfully fooled by their laid-back, reggae-inspired back-beat…but make no mistake, this is serious business. [Read more…] about House of Marley Stages a Not-So-Quiet Revolution
End of an Era, Onkyo Halts Production of Loudspeakers in Japan
<January 22, 2012> On Thursday, the Nikkei said it had learned that Onkyo Corporation has decided to cease production of loudspeaker systems in Japan. This decision ends several decades of domestic production of a product category in which Onkyo not only had a great reputation for quality, but also leading market share. [Read more…] about End of an Era, Onkyo Halts Production of Loudspeakers in Japan
At CES – Monster Turns from Performance to Fashion Model Runway to Sell Headphones
>>See a full slideshow of the Monster Press Conference here<<
<January 25, 2012> In what had to be one of the more unusual press conferences we’ve attended, Monster Cable – who wants us all to drop the “Cable” from their name – launched a whole roster of partnerships including the clothing brand Diesel, and put on a fashion show for both their Diesel-related products and their new Inspiration headphone line. Yes, that’s right, we said a fashion show complete with models walking down a runway of sorts (a cleared center aisle) with music blaring and flashing colored lights, showing off various Monster headphones. [Read more…] about At CES – Monster Turns from Performance to Fashion Model Runway to Sell Headphones
Onkyo & Gibson CEO’s Give the ALERT the Inside Scoop on their New Partnership
Gibson Guitar Becomes Exclusive U.S. Distributor of Onkyo & Integra Brands
<January 18, 2012> As one of a select (and very small) group of reporters invited to a hastily-arranged private audience with the CEO’s of both Gibson Guitar Corp. and Onkyo Corp. to discuss their recently announced strategic alliance, I was intrigued. The interview was held on a custom Gibson tour bus literally and figuratively…as the Gibson CEO clearly drove the discussion. [Read more…] about Onkyo & Gibson CEO’s Give the ALERT the Inside Scoop on their New Partnership
