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You are here: Home / Archives for Mobile Marketing

Mobile Marketing

Have the Tables Turned? Internet Users Research Online, Buy In Store

January 12, 2017 by Ted Leave a Comment

Researching on you phoneThe data coming out of the most recent holiday shopping period continues to offer up some surprises. Take for example, the concept of “webrooming,” or the practice of researching products online, then purchasing them in a brick-and-mortar retail store. This is sort of the opposite of the dreaded “showrooming,” where the shopper goes to a retail store to select an item…then buys it online.

In an interesting new study from ORC International conducted in September 2016, a surprising number of consumers – fully 85% – said they would be webrooming this holiday shopping season.

But what is really surprising, is the number of millennial’s who said that. Read on to find out… [Read more…] about Have the Tables Turned? Internet Users Research Online, Buy In Store

Filed Under: Consumer Trends, Industry Trends, Marketing, Mobile Marketing, News, Research, Statistics, Survey Tagged With: showrooming, webrooming

How Customers Prefer to Receive Your Marketing Messages

March 11, 2015 by Ted Leave a Comment

10PhrasesSalespeopleHateToHearAn important element of marketing is communication…internally and externally. There are many choices of media through which to communicate with your B-to-B or B-to-C customers and different companies often choose different paths for this critical communication.

But do you know how your customers would prefer you communicate with them? New research tells you the customers’ preferred media…by age range.

See the data on how your customers want you to communicate with them… [Read more…] about How Customers Prefer to Receive Your Marketing Messages

Filed Under: Marketing, Mobile Marketing, News, Research, Statistics, Survey Tagged With: customers, Marketing Sherpa, preferences

Smart! Spotify Streamed to Your Smartphone is Now Free; Now Offers Led Zeppelin

December 11, 2013 by Ted Leave a Comment

Spotify logoSpotify, the popular music sharing app, announced today that it will offer streamed music to smartphones for free (ad-supported), starting today. Spotify has long offered this capability on desktop computers for free (again supported by advertising), but had required a paid subscription (ad free) for mobile devices. Now…everything changes.

The company also announced that it has exclusively licensed the rights to stream music from rock icons Led Zeppelin…also starting today.

See more on these dramatic changes, as Spotify moves to increase market share… [Read more…] about Smart! Spotify Streamed to Your Smartphone is Now Free; Now Offers Led Zeppelin

Filed Under: Brands, Marketing, Mobile Marketing, News, Pivot Point, Strategy Tagged With: Beats Electronics, Google, iTunes Radio, Pandora, Rdio, Slacker, Spotify, YouTube

Have You Mobilized Your Marketing? Research Shows How Users Interact with Smartphones & Ads

February 13, 2013 by Ted Leave a Comment

Harvard Business Publishing logoMarketers are going ga-ga over marketing to users via their smartphones. Still a relatively new phenomenon, many marketing organizations are devoting an increasing amount of their budget to developing ads and promotions to be delivered mobilely [OK, I made that word up, but you know what I mean] to users of smartphones.

But new research from AOL called “Seven Shades of Mobile” and reported on by the Harvard Business Review, shows that most of them are getting it wrong…all wrong!

See why you need to understand the motivations for how users use their smartphones… [Read more…] about Have You Mobilized Your Marketing? Research Shows How Users Interact with Smartphones & Ads

Filed Under: Marketing, Mobile Marketing, Research, Survey Tagged With: Angry Birds, AOL, BBDO, Harvard Business Review, HBR, InsightsNow

QR Codes are Quite Popular with Electronics Shoppers

May 18, 2012 by Ted Leave a Comment

Nielsen Study of Smartphone Use by Type of RetailerNew research from market researcher The Nielsen Company conducted just this month (May 2012) shows that those QR (quick response) codes are popular with shoppers in many different types of stores. But these codes are most popular with smartphone-equipped shoppers at electronics stores according to this latest research. Why? [Read more…] about QR Codes are Quite Popular with Electronics Shoppers

Filed Under: Mobile Marketing, Retailers, Tech Trends Tagged With: couponing, electronics retailers, market research, QR codes, reviews, showrooming

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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