Strategy in TECH...
At the the CEDIA Expo earlier this month, Lenbrook had a substantial launch of multiple new models from their collection of brands. Firmly positioned in the mid- to high-end technology market, the new products from Bluesound, Dali, NAD, and PSB continued to forge a path into the new digital audiophile market with high-quality streaming models and high-end in-wall and on-wall speaker and subwoofer solutions.
And in the case of one model, it was an award-winning presentation…
Onkyo USA announced this week that it will become a retailer of Sonos wireless music systems – selling the company’s wireless music systems on Onkyo USA’s website. The company also says it will distribute the brand nationally as well.
SnapAV announced today that it will begin distributing Sonos wireless music systems beginning next month in October. The company says it will offer the entire line – including the Sonos Port, Sonos Move, and Sonos One SL – as part of its extensive assortment of gear targeted to the professional custom integrator.
Savant announced this week that it has broadened access to more of its models through its existing partnership with the AVAD & WAVE distribution centers across the country. This expansion is for all of the existing 25 distribution centers that AVAD/WAVE have throughout the U.S. and Canada.
Consolidation continues in the custom integration world – in this case, Denver-based manufacturer representative firm Momentum Group has acquired the residential division of Texas’ own renowned Dobbs Stanford rep firm based in Dallas. Consolidation has NOT been a big story on the sales representative side…up until now.
Sonance announced today that they have entered into an agreement to acquire Minden, NV-based James Loudspeaker. This is the first major acquisition by Sonance since the purchase of Sound Advance in 2005, and is truly a marriage of two companies with a strong resonance in their approach to the custom integration industry.
“You are WAY too excited about this news,” Jason Sloan, Sonance Chief Sales Officer joked when first telling me about their rebranding plans a few weeks ago. But I was excited – these plans put forth a major shift in the position of the Dana Innovations, Sonance, iPort, & Trufig brands. To Sloan and CEO Ari Supran, this was more of a refocus than a rebranding – a return to their largest and most beloved brand after a long and at times frustrating period of trying to establish another overarching entity.
But to me, it was much more than that.
San Clemente, CA-based Dana Innovations announced today that it is launching a major rebranding effort, the results of which will better reflect their business initiatives, clarify the meaning and positioning of their various brands, and assert new brand “pillars” to better convey who they are and what they represent. It will also reassert the prominence of the Sonance brand.
The company will no longer be known as Dana Innovations thanks to a “back to the future” decision to elevate Sonance – the brand under which they were founded. Company management has granted Strata-gee exclusive access to this story, including to behind-the-scenes information revealing the depth and detail of the thinking, discussions, and even arguments of the last year and a half or so that were behind this major – and some would say somewhat risky – decision.
The industry is still adjusting to the new normal of SnapAV combining with Control4…even as it continues to gobble up more local distributors and talk about their e-commerce prowess. It can get a little confusing. Is SnapAV a manufacturer? An e-commerce play? A local distributor? Or are they attempting to be all of the above?
I spoke with SnapAV’s John Heyman and Charlie Kindel to try and help our readers sort this all out. It’s certainly a new world out there…but just what planet are we on?
Only six months to go and word has emerged that the Consumer Technology Association – the trade group behind the annual Consumer Electronics show – has proactively taken steps to avoid repeating the mistakes that caused them to endure a plethora of embarrassing headlines last year. The controversy, a self-inflicted wound, surrounded the Association’s awarding – then rescinding – of a CES 2019 Innovation Award…and retroactive cancellation of booth space for that company. The news dominated the early headlines during the January 2019 event…mostly because the matter involved sex.
