Strategy in TECH...
You knew it was coming, but we just couldn’t see it until statistical data caught up with the rapidly changing U.S. economy. But now, we are getting a snapshot of these changes and they are breathtaking…and a little scary. Hold on tight…it’s going to get worse before it gets better.
The Coronavirus pandemic has hit America big time. With a head-spinning swiftness, the epidemic swept across the country with ruthless efficiency – first impacting densely populated urban areas (NYC, LA, Chicago), then spreading its tentacles throughout more sparsely populated regions of the country. It has extracted a devastating human toll, striking fear in the hearts of consumers, and brought a once bustling economy to a screeching halt…plunging it into recession.
We have never seen anything quite like this and for business owners and managers…we are truly in uncharted territory. With almost 85% of all Americans now subject to some form of Shelter-In-Place or Stay-At-Home order, everything except essential services, such as grocery stores and pharmacies, has been closed down – and most companies have seen their sales disappear. Will a fearful consumer complicate our recovery from this recession?
An astonishing 283 million Americans are stuck in some form of self-isolation or self-quarantine due to the fact that most states and cities have imposed a “Stay-at-Home” rule in the fight to snuff out the COVID-19 pandemic. This new reality in which we find ourselves means that almost all businesses (except for a few essential services) are closed – and millions of Americans are stuck at home with little or nothing to do. But what role does their technology play in this situation?
We are now beginning to see a rapid deterioration in economic data in the wake of the impact of the Coronavirus COVID-19 epidemic sweeping the country. Stunning new numbers are dropping at a rate never seen before and suggest we may yet have a long road to recovery. Unemployment claims skyrocketed to 6.6 million new jobless claims at the end of the month, and mortgage applications plunged 24% in March year-over-year.
New research conducted this month shows another major impact of COVID-19 Coronavirus – the crash of consumer sentiment. A statistically significant survey of a representative sample of all Americans has reached concerning conclusions about consumer sentiment now and likely to prevail for months after the COVID-19 crisis passes.
Most economists have come to the conclusion that a recession is imminent – if not already here – as the drive to stamp out the novel coronavirus (COVID-19) has businesses being shut down and employees sent home. Many of these employees are either being officially laid off, or effectively laid off if they are hourly workers. Unemployment claims have already jumped and based on estimates from people way smarter than me – are going to go way higher soon. So now what do we do?
Last week, Strata-gee reported that housing construction starts jumped mightily in December 2019 – but now we learn in a new report from the U.S. Census Bureau and the U.S. Department of Housing and Urban Development that new home sales actually declined at the same time. Typically, analysts like to see both home sales and construction starts increase together as an indicator of a healthy economy.
Like at the end of the Christmas movie, Miracle on 34th Street, it appears that Santa brought new homes for all the good little girls and boys at the end of last year. New government data on residential housing construction starts for December 2019 startled economists, jumping an unexpected 16.9% for the highest rate of construction in 13-years.
The Census Bureau, in cooperation with the U.S. Department of Housing and Urban Development, released new home construction data for November, offering details on what is generally known as housing starts. The overall construction starts – which includes both single-family and multi-family homes – both showed increases over the revised numbers for October, suggesting a return to economic stability after a period of concern about a possible slowdown.
This week, National Public Radio (NPR) tells the story of the Minneapolis Speaker Company, Inc., known as MISCO, a St. Paul, MN-based manufacturer of speaker drivers and systems sold mostly on an OEM basis, who is struggling to continue to manufacture products here in the U.S. as they have for the last 70 years. What threatens their ability to continue to do so? In a word…tariffs.
