<March 21, 2012> Expanding on the concept of what constitutes performance, Skullcandy announced today it was creating a new group of supermodel ambassadors, appropriately called their “Supermodel Crew,” starting with the 2012 Sports Illustrated Swimsuit Issue cover girl Kate Upton. Consummating a multi-year deal with Upton, Skullcandy says it will have “all-access” to the Sports Illustrated “it girl.” [Read more…] about Skullcandy Turns to Eye Candy to Sell Headphones
Consumer Trends
Wal-Mart Gets Angry…Birds, That Is
<March 21, 2012> In a unique partnership, Rovio Entertainment, Ltd., creator of the popular Angry Birds game and Wal-Mart Stores, Inc. are coming together to offer exclusive Angry Birds clothes, plush toys, and snacks that will include clues to a new version of the game launching later this week called Angry Birds Space. The partnership offers benefits to both Wal-Mart and Rovio…but mostly to those Wal-Mart customers who are Angry Birds fans as items sold in the store will include “Golden Eggsteroid” clues to unlock levels of the new game. [Read more…] about Wal-Mart Gets Angry…Birds, That Is
NPD Says Consumer Electronics Sales in 2011 at $144 Billion Are Down
<February 15, 2012> The NPD Group, a Port Washington, New York-based market research company said on Monday that total consumer electronics sales including both hardware and consumables, fell .5% to come in at a total of almost $144 billion. NPD’s data represents retail sales that the organization collects from retailers and totals. [Read more…] about NPD Says Consumer Electronics Sales in 2011 at $144 Billion Are Down
More Than 50% of All Americans View Online Video
<December 28, 2011> Earlier this month, eMarketer released a report showing that online video viewing has reached a key milestone with more than 50% of the entire U.S. population watching video on the Internet. And the market research company forecasts that the trend will only continue to rise over the next three years. [Read more…] about More Than 50% of All Americans View Online Video
