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Sports Illustrated

Skullcandy Turns to Eye Candy to Sell Headphones

March 22, 2012 by Ben Leave a Comment

Kate Upton<March 21, 2012> Expanding on the concept of what constitutes performance, Skullcandy announced today it was creating a new group of supermodel ambassadors, appropriately called their “Supermodel Crew,” starting with the 2012 Sports Illustrated Swimsuit Issue cover girl Kate Upton. Consummating a multi-year deal with Upton, Skullcandy says it will have “all-access” to the Sports Illustrated “it girl.” [Read more…] about Skullcandy Turns to Eye Candy to Sell Headphones

Filed Under: Consumer Trends, Manufacturers, News, Strategy Tagged With: Kate Upton, Skullcandy, Sports Illustrated, Supermodel crew

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