Strategy in TECH...
In a new and interesting teardown analysis that included a cost of production comparison between the previous and the newest version of Amazon’s Echo, it appears that the company is making dramatic changes to lower the cost of their basic Echo model. Even though cost has been cut by more than half, the report says that the company still often sells it at a loss.
In a new analysis by eMarketer, we learn that Google has made significant inroads into the smart speaker market, causing Amazon’s Echo to begin to lose market share. So far, they remain the number one smart speaker, but projections show continued erosion, as consumers are embracing Google’s, as well as other’s, smart speaker options on the market.
Amazon has a super secret project that just might change the world…again. I have long said that the brilliance of Amazon’s Alexa-based Echo and Dot devices comes from their realization that voice control belonged in the home. While Apple (Siri) and Google (OK Google) digital voice assistants in the past were viewed predominantly as a hands-free voice assist for when you’re driving – Amazon took a different route…right into the American living room. Brilliant, and now Google and Apple are playing “catch up.”
Now we learn that there’s a new project in Amazon’s secretive Lab126 that could once again change our world.
Reports have surfaced over the last several days of Amazon devices, such as the Echo, randomly emitting a human laugh. Different reports vary as to the conditions under which it occurs. However, many say it can just randomly be emitted on its own…and it’s really creeping out some users.
New research conducted by NPR and Edison Research has revealed what is likely the key motivation for Amazon and Google to aggressively attack the mass market by offering attractive smart speaker products at ever-decreasing prices – they are a Trojan horse. The data also shows the remarkably rapid adoption of the technology in just a couple of short years.
One of the keynote presentations at CEDIA 2016, was from Amazon – the monster online retailer. Amazon executive Charlie Kindel introduced the custom integration attendees to the Amazon Echo, Tap, and Dot…essentially Internet appliances that all feature their Alexa voice control technology. Then, late in the presentation, Kindel announced the company has developed a way for Alexa to interface with home systems – and even forged integration partnerships with Lutron, Crestron, Control4 and others.
Nexia, a division of monster company Ingersoll Rand and supplier of smart home products and solutions, announced this week that Nexia-certified products will now be able to be controlled with simple voice commands through Amazon’s Echo. Clearly joining the new wave of companies who believe voice-command is the “next big thing” in home automation, Nexia is moving quickly to embrace voice control.
