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You Don’t Want Your Team in this ‘Sweet 16’ March Madness Bracket

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Worst Company in America Contest

<March 21, 2012> It’s March Madness – the time of year that college basketball fans wait 12 months for – and the time of year when we hear talk around the water cooler of “How’s your bracket doing?” Brackets represent the team standings and fans can track the results as each of the games play out. And this year, popular consumer blog Consumerist is mimicking the event by using brackets to track their annual “Worst Company in America” survey. [Read more…] about You Don’t Want Your Team in this ‘Sweet 16’ March Madness Bracket

NPD Says Consumer Electronics Sales in 2011 at $144 Billion Are Down

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npd_corporate_72dpi_rgb<February 15, 2012> The NPD Group, a Port Washington, New York-based market research company said on Monday that total consumer electronics sales including both hardware and consumables, fell .5% to come in at a total of almost $144 billion. NPD’s data represents retail sales that the organization collects from retailers and totals. [Read more…] about NPD Says Consumer Electronics Sales in 2011 at $144 Billion Are Down

Super Bowl Ads – Most Were Not So Super

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SuperBowlLogo<February 8, 2012> The Super Bowl for us this year was a doubly exciting event. Why? Well first, the New York Football Giants, our favorite NFL team, was one of the participants. And if you didn’t hear – the Giants WON!!! Secondly, as marketers, we look forward to the advertisements, as this event has come to have “super” meaning to the advertising industry as well. [Read more…] about Super Bowl Ads – Most Were Not So Super