Strategy in TECH...
On Tuesday, Sonos held a major investors event that started off with the introduction of their new Roam portable speaker. But the real purpose of this event was to provide investors information on their financial performance. And stock analysts and the media got quite a show – and a few surprises – as the company revealed their formula for success.
Alpine Electronics will be the first of ultimately several companies to offer a in-car infotainment system based on Apple’s CarPlay system according to a report late last week by the Nikkei. Alpine’s system, which will likely be replicated by others, allows drivers to listen to music, view maps, as well as access other iPhone capabilities.
<February 8, 2012> The Super Bowl for us this year was a doubly exciting event. Why? Well first, the New York Football Giants, our favorite NFL team, was one of the participants. And if you didn’t hear – the Giants WON!!! Secondly, as marketers, we look forward to the advertisements, as this event has come to have “super” meaning to the advertising industry as well. [Read more…] about Super Bowl Ads – Most Were Not So Super
