Strategy in TECH...
In a recent interview in a business newsletter, James Harris of the reality TV show Million Dollar Listing chatted about the latest trends in the luxury home market. The interview offered some interesting insights on the most desired amenities by today’s luxury home buyer, aka the primary target client for most custom integrators. Of the long list of available options, wellness is said to top the list as today’s most desired amenity.
The conventional wisdom of branding says that you never mention your competitors in your marketing – it only serves to promote them. Less professional companies have sales and marketing teams that go one step further by publicly or privately criticizing their competitors!
Which is better? Complement or criticize your competitors? New research holds what might be a surprising answer!
Two power players in the high performance home cinema game – media server specialist Kaleidescape and screen expert Stewart Filmscreen – have partnered to deliver a better “seamless screening experience.” And in the process, the partnership will result in a limited-time offer to buyers for a $1,000 discount off the MSRP of qualifying Kaleidescape products.
While there’s no question that the economy continues to expand, certain indicators are sending chills down economists’ spines – and the latest Consumer Confidence Index is one of those indicators. According to the latest data from The Conference Board (TCB), the Consumer Confidence Index (CCI) declined in November in a sign that consumers’ attitudes about the economy are turning cold.
In a special presentation to Strata-gee, Snap One educators Rus Rassmussen and Shayne Larsen shared with me the company’s latest revamped educational initiative designed to better educate integrators by improving comprehension and retention. This program, created and designed by the company’s education team, is now beginning to roll out and is impressive in scope, style, and design – it just may be Snap One’s greatest invention yet.
Atlantic Integrated, a leading specialty manufacturer sales representative firm in the New York Metro market, announced last week that they have expanded their organization in order to help maintain their superior level of service as their business continues to grow. To help them address this expansion, they have appointed the newly-added Justin Zuber as Sales Manager.
Last year at this time, I pondered whether it was possible to be thankful at Thanksgiving in a year that contained so much pain and suffering. With 2020 as the year of COVID-19, there was so much negativity everywhere, how could we possibly be thankful? Part of my answer was to look forward to the “return to normalcy” as we exited the pandemic in 2021. Whoops!
Last week, Crestron Electronics, a leading provider of control and automation solutions, wrapped up their two-day regional show, the Crestron Next Road Trip, at the Westin Copley Place Hotel in Boston. The well-attended two-day event saw hundreds of integrators descend on Boston to participate in an event that included whole sections of their displays from the CEDIA Expo and InfoComm trade show booths and offered full-day educational courses for both their residential and commercial dealers.
By now many of us are deep in our planning for 2022. What factors should you consider as you think about the business conditions you face next year? Will 2022 be more of the same as 2021? Or will trends be more negative…or more positive?
In spite of the fact that the economy is continuing to grow as it powers away from the days of COVID shutdowns, a preliminary November reading of consumer sentiment shows a dramatic drop to a 10-year low, as consumers fret about growing inflation. While economists have long warned that transitory inflation would be a temporary part of our overall economic recovery, consumers are clearly concerned that this inflation may be hanging around for a while and it is already crimping their lifestyle.
