Strategy in TECH...
The conventional wisdom of branding says that you never mention your competitors in your marketing – it only serves to promote them. Less professional companies have sales and marketing teams that go one step further by publicly or privately criticizing their competitors!
Which is better? Complement or criticize your competitors? New research holds what might be a surprising answer!
In a special presentation to Strata-gee, Snap One educators Rus Rassmussen and Shayne Larsen shared with me the company’s latest revamped educational initiative designed to better educate integrators by improving comprehension and retention. This program, created and designed by the company’s education team, is now beginning to roll out and is impressive in scope, style, and design – it just may be Snap One’s greatest invention yet.
By now many of us are deep in our planning for 2022. What factors should you consider as you think about the business conditions you face next year? Will 2022 be more of the same as 2021? Or will trends be more negative…or more positive?
Snap One Holdings Corp. (NASDAQ: SNPO) announced the results for its fiscal 2021 third quarter last week and said that thanks in part to an August 2021 price increase and continued expansion of its dealer base, the company booked a substantial revenue increase to $260.7 million, or 15% higher than the same quarter the year before. However, the company additionally reported a net loss of -$21.5 million, way below the net income of $1.4 million in the quarter last year, due to a significant increase in SG&A expenses.
Residential Tech Today Editor Jeremy Glowacki interviewed Ted Green – yeah, that’s me – for their podcast which is available in both audio-only or audio/video formats. What a weird experience it was for me! I’m used to being the questioner…not the questioned. Especially when you consider the fact that Jeremy and I are friends and talk frequently about everything from the business to family and friends – it was strange when he invited me to be on the podcast and shifted into professional editor mode.
And, he asked real questions – such as why Strata-gee can sometimes be controversial and how I came to this role.
CEDIA recently filed their Form 990 with the IRS – a required filing by non-profits disclosing key financial data – and for the first time in a while, I found some interesting and somewhat confusing things in there. Yes, I obtain the organization’s 990 filings every year just to get a sense of how things are going. Like all of us, the organization is filing for, at best, the previous year and often they request and receive an extension. Hence, we are just now getting a glimpse of their 2019 results…and it was an eye-opener.
I recently became aware of the fact that Vanco, the Chicago-based manufacturer of a broad range of mostly accessory products had decided to become a master distributor for a product category that we all need, we all use, and yet to which we pay little attention. It is in this reality, Vanco’s President Mark Corbin tells me, that there lies a tremendous opportunity to better serve our customers and to add meaningful profit to our financials.
Azione Unlimited announced today that it has partnered with Nationwide Marketing Group, a group representing more than 14,000 storefronts made up largely of appliance, furniture, and electronics retailers. While Nationwide may not be an immediately obvious choice as a partner for Azione, the custom integration specialist group maintains that it makes perfect sense as they say integrators must be able “to address all of their clients’ needs, no matter the room in the home.”
I have just learned that Crestron is planning to launch a monster series of regional dealer shows, called the Crestron NEXT Road Trip, that sounds as though they’re going to be spectacular – with new product launches, full product displays & demos, and in-depth educational courses offered. The multi-day event will include huge displays from both the company’s commercial and residential business units in what promises to be quite a show.
As the first and one of the most prominent brands that decided to pull out of the recent CEDIA Expo in Indianapolis last month, Savant based their difficult decision on placing the safety of their employees and customers as their key concern in a time of surging Delta-variant COVID infections. But that decision did not mean that they didn’t want to communicate with their dealers about the many exciting developments at the company. So Savant developed a powerful two-pronged approach (the 1-2 punch I mentioned) to deliver their dealers a better – virtual – trade show.
