Strategy in TECH...
Here’s some good news! In a report by the National Association of Home Builders’ writer Fan-Yu Kuo, we learn that consumer confidence in March jumped to its highest level in a year. This is the second month of increase for consumer confidence, after a more modest increase in February. This mini-trend suggests that confidence is building in consumers about their future…after a rough year.
After a spectacular run in 2020, it looks as though housing may be taking a pause to regroup. Strata-gee reported last week that residential construction starts had dropped by 10.3% in February. Now we learn that sales of newly built single-family homes have also dropped in February, this time by a scary 18.2% to a seasonally adjusted annual rate of 775,000 units. On top of that, existing home sales also dropped in February, coming in at 6.22 million units or 6.6% off of January’s rate.
Economic KABOOM? While tech has been largely immune to it, many industry segments have been struggling to get through the current recession (think transportation and hospitality) that enveloped the country when the COVID-19 pandemic swept across the U.S. early last year. Literally, for a period of weeks or even months, all businesses that were not considered essential services were shut down, bringing economic activity to a standstill. Now, like many folks, you may be expecting to see economic growth return as the country begins to climb out of the epidemic-ravaged economy. Perhaps you’re even expecting an economic boom.
But a growing number of experts say you are wrong – we won’t just have moderate economic growth coming out of this latest recession. We won’t even have an economic boom. Rather, they say we are headed towards an economic KABOOM.
In the latest government data on new residential construction, housing starts dropped in February by 10.3%. This is the second month-in-a-row that starts dropped, after falling 6% overall in January.
So what do analysts think this downward cycle means? Is the housing construction segment beginning a period of contraction?
Late last week, multiple news services reported that US President Joe Biden has signed an executive order directing a “broad review” of the supply chains for critical materials – critical materials that include, by the way, semiconductors. The fact is, this might not end well for Tech…
Famous New York Yankees catcher Yogi Berra once said, “Forecasting is very difficult, especially when it’s about the future.” Yet another wise saying from one of history’s most quoted sages. Even so, lately many regular Strata-gee readers (some of my favorite Strata-gists), have been asking me to do just exactly that – predict the future.
That is such a risky business…only a fool would take such a challenge.
In late December we got the latest data from the U.S. Commerce Department on the sales of new homes in November 2020. According to the government, new home sales showed a sharp decline in November. The fact that there was a decline itself was not as much of a surprise to analysts as much as how sharp that decline was that caught their attention.
Many analysts are suggesting that this decline in home sales is another indicator of a slowing economy.
For the last couple of months, I’ve reported that residential construction – commonly known as housing starts (as in starting construction) – have returned mixed results, suggesting the housing industry recovery was potentially stalling. Now, in new data from the U.S. Department of Commerce, we see that housing construction began a more durable return to growth.
On Tuesday, the U.S. Department of Commerce released their latest report on residential construction for the month of September 2020. Like last month, the results on housing starts were mixed, with both good news for custom integrators and bad news for the overall industry – suggesting again that housing growth, while robust, is beginning to moderate.
It has been quite the roller coaster ride for housing – first dropping a COVID-driven, eye-popping 30.2% in April to just a 934,000 unit seasonally adjusted annual rate. Then gradually rebounding in May and June…leading to a record 22.6% increase in July.
Now we see a bit of a pause in August, with overall housing starts declining 5.1% to a rate of 1,416,000 units, down from the revised rate of 1,492,000 in July.
