About Ted

A sales and marketing specialist - primarily in the technology industry - I've experienced a sort of "circle of life" in business. I've been a mass merchant retailer, a specialty retailer, a specialty manufacturer, a large volume manufacturer, a distributor, and even represented sales representatives. Now the owner of a marketing company that works with a variety of businesses on improving their strategic marketing and business development - I analyze issues from all angles to develop holistic solutions.

EXPO Attendance Declines Again

Then Custom Electronic Design & Installation Association (CEDIA) today released attendance data from last week’s Expo in Indianapolis, IN and it was a mix of good news and bad news. Let’s get the bad news out of the way first. … Continue reading

Seeing CEDIA Expo in a Whole New Light

Wednesday, the day before the 2012 CEDIA Expo opens its show floor, is both the day many integrators come to the convention center to take educational classes – and also the press comes for a day full of press conferences. … Continue reading

Watch for Our 2012 CEDIA Expo Coverage

If it’s September, it’s time for CEDIA Expo! Can’t make it to this year’s main event? strata-GEE.com will be there for the duration of the show collecting observations, data, interviews, and – hopefully – reporting on some savvy strategies! Watch … Continue reading

Nortek Noise Continues – Xantech President Hallett Leaves Company

BREAKING NEWS Multiple industry sources have confirmed that Xantech President Graham Hallett has resigned his position with the company, effective September 1st. Xantech is one of ten Nortek, Inc. brands being consolidated under the new “Core Brands” umbrella company, the … Continue reading

Question: How Many ‘Connected’ Devices are in Your Home?

New research released today from marketing consultant Chetan Sharma says that the typical American home has on average a total of five connected devices. A connected device is any device which is connected to the Internet via Wi-Fi, wired, or … Continue reading

Here We Go Again – Nortek Reorganizes Its Reorganized Reorganization

This Monday, Nortek, Inc. announced yet another reorganization, their third major structural change since the company decided to group its A/V assets under one roof back in April 2010. The company has created yet another new company called Core Brands … Continue reading

7 Lessons on Marketing Strategy from My Day with the Cake Boss

Two weekends ago, we celebrated my wife’s birthday. For the last few years, one of the things she most wanted for her birthday was a birthday cake. Not just any cake, mind you, but a cake made by Buddy Valastro … Continue reading

Yamaha Launches New PRO Headphone Line with High Performance & High Design

Yamaha Corporation of America’s AV Division announced today a new line of on- & over-ear headphones that they call their PRO series. Straddling the markets for pro audio, musician, and consumer – the new PRO series is clearly targeted at … Continue reading

Japan, Inc.: The Cuts Keep Coming

In a rash of news coming out of Japan, it is clear that manufacturers are still struggling with the global economic slowdown…as well as an electronics industry retrenchment. As painful as it’s been for Japanese manufacturers (often called Japan, Inc.) … Continue reading