Strategy in TECH...
Consolidation continues in the custom integration world – in this case, Denver-based manufacturer representative firm Momentum Group has acquired the residential division of Texas’ own renowned Dobbs Stanford rep firm based in Dallas. Consolidation has NOT been a big story on the sales representative side…up until now.
Sonance announced today that they have entered into an agreement to acquire Minden, NV-based James Loudspeaker. This is the first major acquisition by Sonance since the purchase of Sound Advance in 2005, and is truly a marriage of two companies with a strong resonance in their approach to the custom integration industry.
MQA, a leading provider of technology that helps deliver music that is authenticated to be master recording quality but with a small enough file structure that can be easily streamed or downloaded, announced today new partners, products and music in time for the 2019 CEDIA Expo show in Denver, CO next week. Visitors to their booth at CEDIA can expect to see the new products and audition the new music.
The Consumer Technology Association (CTA) is pulling no punches when it comes to the latest revised tariff schedule being implemented by the Trump administration. The recently revised tariff schedule, which started a new round of tariffs just days ago on September 1st, with a second round scheduled to hit on December 15th means pain and uncertainty moving forward according to the CTA.
“You are WAY too excited about this news,” Jason Sloan, Sonance Chief Sales Officer joked when first telling me about their rebranding plans a few weeks ago. But I was excited – these plans put forth a major shift in the position of the Dana Innovations, Sonance, iPort, & Trufig brands. To Sloan and CEO Ari Supran, this was more of a refocus than a rebranding – a return to their largest and most beloved brand after a long and at times frustrating period of trying to establish another overarching entity.
But to me, it was much more than that.
San Clemente, CA-based Dana Innovations announced today that it is launching a major rebranding effort, the results of which will better reflect their business initiatives, clarify the meaning and positioning of their various brands, and assert new brand “pillars” to better convey who they are and what they represent. It will also reassert the prominence of the Sonance brand.
The company will no longer be known as Dana Innovations thanks to a “back to the future” decision to elevate Sonance – the brand under which they were founded. Company management has granted Strata-gee exclusive access to this story, including to behind-the-scenes information revealing the depth and detail of the thinking, discussions, and even arguments of the last year and a half or so that were behind this major – and some would say somewhat risky – decision.
