Strategy in TECH...
For the first time ever in history. consumers in the US are spending more time on their mobile devices than they are with viewing programming on their televisions. For decades now, TV has dominated consumer’s time and attention… Now, those days are gone.
We live in a time rich in options for ways to connect with and consume content. If I asked you to pick which source was the number one method that adults aged 18 and older use to consume content today, which would you choose: Smartphone? Tablet? PC? TV connected device? TV? AM/FM radio?
If you picked that last option, AM/FM radio, you would be correct! Fully 93% of all adults use an AM/FM radio to consume content on a weekly basis. Surprised? Hold on to your hat…that’s just one of the many surprising results in new research study from The Nielsen Company that says we are now in an audio resurgence.
For years now, the single greatest driving force behind the entire consumer electronics industry has been the vibrant, forceful growth in sales of television sets. Now, in a surprising new report, we learn that American consumers are beginning to wean themselves off of TVs. What that means for integrators, or for the industry, remains to be seen.
Panasonic Corp., in a sharp departure from its previous TV strategy, launched an OLED TV in Europe last fall, using panels procured from LG. At the IFA 2016 show in Berlin that just wrapped up this week, Panasonic announced that they would start making their OLED TVs available in other markets, starting next year.
This is a big announcement.
In what is surely a demonstration of a conclusive shift in its business strategy – not to mention a bit of heavy symbolism in hometown Osaka, Japan – Panasonic Corp. has announced its intentions to close, demolish and sell off the real estate of its existing AV headquarters building that served as the home of its TV and AV business since the 1970s. The center of the universe for tech-heavy Panasonic, many in Japan look to this development as a sign of the end of an era as this 160,000-sq.-meter (1.7 million-sq.-ft.) building was where the company’s TV business and digital electronics businesses were created and managed.
<February 22, 2012> Shipments of consumer electronics products in Japan destined for domestic consumption dropped an amazing 33.9% for the month of January according to data from the Japan Electronics and Information Technology Industries Association. [Read more…] about CE Shipments in Japan Drop Almost 34%, The Sixth Straight Month of Decline
<February 15, 2012> Samsung Electronics Co. surprised many in the industry today when it revealed that it is considering spinning-off its LCD flat-panel television business which is losing money amid a worldwide slowdown in consumer demand according to a report by Reuters. The company says letting the LCD business go will allow it to focus on what it believes will be the next wave in television technology – OLED which it hopes will stimulate consumer demand …and company profits. [Read more…] about TV War Won, Samsung Considers Spinning Off its Money-Losing LCD TV Business
