Strategy in TECH...
Tidal Music AS (Tidal) has announced that users “will no longer be able to access music in the MQA or 360 Reality Audio formats via any TIDAL application or integration.” So that’s that…MQA is done and gone…as of July 24, 2024. The company says it will replace all MQA tracks with “the highest quality FLAC version” available.
STRATA-GEE: For some time now, I have been hearing rumbles throughout the audio community, particularly the high-end audio community, about controversy surrounding MQA (Master Quality Authentication) – a U.K. company that claims to have created a proprietary technology that allows for the delivery of “better than lossless” audio via certain streaming services. At first, it seemed like the Holy Grail of audio – delivering music that is identical to the original master recording into your earbuds via streaming services such as Tidal. Then the whispers started – “It sounds like it is too good to be true because it IS too good to be true.“
Recently, a YouTube video appeared that blew the doors of MQA dissent wide open and seems to show that MQA technology is NOT doing what the company claims and leaves many to conclude that MQA is little more than a thinly veiled marketing scam. The company pushed back…hard. I asked Bill Leebens to investigate the swirling whirlwind of controversy now engulfing MQA.
A report by Rolling Stone magazine says that Tidal, the troubled streaming service owned by rapper Jay Z and a consortium of music industry personalities, has been accused of faking their data, manipulating stream counts to artificially boost figures for certain Beyoncé and Kanye West projects. Although Tidal denies the reports, some of the facts being reported are indeed troubling.
Tidal, the musician-owned music streaming service put together by rapper Jay Z, announced this week that it has sold a third of the company to telecom giant Sprint. Although the original announcement did not disclose the price, Billboard, the music industry trade journal, said that Sprint invested $200 million for a 33% stake in the company.
Tidal, the high quality music streaming service purchased by rapper Jay Z one year ago, is said to be adding movie streaming to their service, Page Six (part of the New York Post) reported yesterday. According to the report, Tidal has already notified Apple that it intends to add movie streaming to its app, formally starting the required approval process.
Tidal has had an exceptionally challenging year, with three CEOs in nine months. Will opening up to competition on a movie service make things better?
If I were Jay Z’s publicist, I’d be nervous right now. The popular rapper’s reputation as a savvy businessman is in serious jeopardy. Billboard, one of the oldest and most prominent music industry publications, has recently launched a new annual survey of the top “A-list music business professionals.” In order to capture their honest opinions, the survey is conducted on an anonymous basis. While not exceptionally detailed or deep, the survey is meant to cover a “broad range of temperature-taking topics.”
The results of this inaugural effort offered some surprises – including the fact that more than 7 out of 10 of these top music industry executives predict that the Tidal music streaming service won’t survive its first year – a remarkable no-confidence vote in Jay Z, Tidal’s owner.
Tidal Music Service has, for the second time in only a matter of months, dismissed its CEO. According to a report in the Wall Street Journal, Tidal has dismissed interim chief executive Peter Tonstad who held the position for only about three months. In a statement, they thanked Tonstad for his service.
Tidal, the music streaming service recently purchased by rap star Jay Z and more than a dozen of his closest music superstar friends, is already feeling the impact of its new ownership. Moving quickly, Jay Z and his team has taken several steps including dismissing the existing CEO Andy Chen and what the company says is a “handful” of other executives from the service.
The narrative surrounding Tidal, the latest music streaming service to enter the increasingly crowded music delivery market last year, has taken a new and unforeseen turn with the purchase of the service by Jay Z. Originally conceived as a pay music streaming service offering a higher performance alternative to the ad-driven free services of highly compressed music streamers such as Pandora and Spotify, the Tidal narrative was one of quality. Now?
