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RMR – Want Recurring Monthly Revenue But Don’t Know Where to Begin?

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Strata-SERIES RMR Programs

By now, most integrators have heard the siren call that they should launch a recurring monthly revenue program (RMR) to add profits and deepen their relationships with their clients. But to many of them, this is an idea that is easy to say…but hard to do. Quite literally, it can be hard to figure out just where to begin.

There are resources within the industry that can step up and help your integration company offer an RMR or service contract program to your clients. Some of them can even offer to take and handle your service calls on a 24×7 basis. However, those services can be fairly expensive. But one service I’ve learned about, MC Group, tells me that they have assisted hundreds of integrators with an affordable program they call “Turnkey RMR.”

Learn about RMR and MC Group…

[Read more…] about RMR – Want Recurring Monthly Revenue But Don’t Know Where to Begin?

Strata-SERIES: RMR – Smart Help for a Quick Start in RMR

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Strata-SERIES: RMR[NOTE: This post is part of a series of articles on recurring monthly revenue programs we call Strata-SERIES: RMR. It will likely make more sense to you if you start by reading our Series Introduction here… and then our Topic Introduction and First Installment here…]

Because he had worked with an alarm company for the last twenty years, Matt Walin of Costa Mesa, CA-based Brilliant AV was very familiar with the concept of RMR programs as it related to central station security system monitoring. But as it specifically relates to residential AV and home automation solutions, it was about two years ago when they began exploring the process of offering their clients some form of a maintenance agreement covering their system installations.

Residential AV RMR, it turned out, was a horse of an entirely different color… [Read more…] about Strata-SERIES: RMR – Smart Help for a Quick Start in RMR

Strata-SERIES: RMR – Reducing Truck Rolls by 82%

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[NOTE: This post is part of a series of articles on recurring monthly revenue programs we call Strata-SERIES: RMR Programs. It will likely make more sense to you if you start by reading our Series Introduction here… and then our Topic Introduction and First Installment here…]

Strata-SERIES: RMR Programs #4In our last installment, we learned how Ben Lentz and the team at Cyber Technology Group launched an RMR program designed to help their clients understand that sophisticated technology systems require regular maintenance – just like their cars, their pools, and their landscaping. By getting clients on their Client Care Program, which includes regular “wellness visits,” Cyber Tech saw their upgrade sales increase during these visits.

Like Cyber Tech, Ron Wanless of Technology Design Associates (locations in Washington and Oregon) had a slightly different motive for pursuing a recurring monthly revenue program. Little did he know that it was a pursuit that would result in fundamental changes in how they service their clients and run their business.

See how Technology Design Assocs. RMR program cut service costs… [Read more…] about Strata-SERIES: RMR – Reducing Truck Rolls by 82%

Strata-SERIES: RMR Programs – How We Do RMR in the Big City

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We continue on with our new Strata-SERIES:RMR Programs series of articles. Smack dab in the middle of Manhattan you’ll find Union Square and in Union Square you’ll find Cloud9 Smart, a leading New York City integrator in both commercial and residential installations.

[Note: this article is part of a series and will make more sense if you read Installment 1 first. You can find it at this link…]

See How They Do RMR in the Big Apple… [Read more…] about Strata-SERIES: RMR Programs – How We Do RMR in the Big City

Strata-SERIES: RMR Programs – Just What Kind of Business are You In?

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Topic Introduction – RMR Programs Can Change the Game

First installment of RMR seriesWhen given the assignment to check up on the state of recurring monthly revenue (RMR) programs, it seemed like a pretty straightforward task. After all, everybody embraces RMR…right? We began by randomly reaching out to custom integrators around the country – including a few large, high revenue businesses. The simple request…tell us about your RMR program.

[This is the first post in a series of articles we call Strata-SERIES: RMR Programs. Read about why we created this series here…]

First problem? Nobody wanted to talk to us! Read on to see why… [Read more…] about Strata-SERIES: RMR Programs – Just What Kind of Business are You In?

Strata-SERIES: RMR Programs – Not Just Revenue, A Redefined Client Relationship

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Introducing A New Article Series on RMR Programs

Cover of Residential Systems December issueHave you seen the December issue of Residential Systems Magazine? I wrote the cover story, “Maintaining Customer Joy” (online as: “Maintaining Customer Joy Through Service Plans“), a detailed article about the benefits and challenges of implementing a recurring monthly revenue (RMR) program in an integration company. In that story, I interviewed four top integrators who all had successful RMR programs, about the trials and tribulations of establishing that program…and the benefits they derived from it.

In researching RMR programs, I learned that they are much more than a revenue stream – they literally redefine the relationship with the client. I had uncovered more than I expected…so much more…

A new Strata-SERIES on RMR programs – redefining the client relationship… [Read more…] about Strata-SERIES: RMR Programs – Not Just Revenue, A Redefined Client Relationship