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Mark Weisenberg

Reps – Hire Them? Or Fire Them?

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Graphic of Sales NetworkManufacturers in the CE industry have bantered this question about since the industry began. Should we establish factory direct sales teams or use independent sale representatives? Or maybe a hybrid of both? Varied levels of success and failure with any of these models riddle the history of our business. What works for one vendor may not work for another. Get 10 vendors and 10 dealers in a room and you’ll get 30 answers as to the most effective sales strategy, many of which would be valid. Which is one reason why the debate continues as to which selling strategy is best.

Let’s break down the many issues surrounding sales force strategy… [Read more…] about Reps – Hire Them? Or Fire Them?

Differentiate Your Business – To Demo or Not to Demo

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It has never been more difficult to communicate real differentiation or to create real value.  Which is why a loyal customer has become more of a concept and less of a reality.  But loyalty is something we’ve always had to earn and to earn it now it will require that we get serious about creating innovative programs that build real consumer engagement.

Like brilliantly executed, creative, face-to-face demonstrations can. [Read more…] about Differentiate Your Business – To Demo or Not to Demo

Kaleidescape Appoints Industry Veteran Mark Weisenberg as VP Sales

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BREAKING NEWS… STRATA-GEE.COM EXCLUSIVE

Kaleidescape logoWe have learned today that Kaleidescape has appointed well-known industry veteran Mark Weisenberg as Kaleidescape’s new Vice President of Sales. Weisenberg replaces former VP of Sales Buzz Goddard, who left the company this past December.

See more on this new appointment… [Read more…] about Kaleidescape Appoints Industry Veteran Mark Weisenberg as VP Sales

Witten & Weisenberg Out of Core Brands as Company Reorganizes Its Product Management Team

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BREAKING NEWS

Nortek's Core Brands LogoToday we learned that Core Brands has taken steps to reorganize their product marketing teams with moves both to bring in new executives – and to move two prominent executives out. Mitch Witten, former Core Brands Director of Audio, and Mark Weisenberg, Business Development, are both out of the company effective immediately.

See who is newly joining the company, or has been promoted into new roles… [Read more…] about Witten & Weisenberg Out of Core Brands as Company Reorganizes Its Product Management Team

Two Key Appointments for Core Brands Announced

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Nortek's Core Brands LogoCore Brands, a division of Nortek, Inc., has announced a couple of key appointments this week as it continues its restructuring in the wake of its creation late last year putting 10 separate companies under the Core Brands umbrella. The company has worked rapidly to restructure their organization and this announcement serves as part of that effort.

Joining Core Brands are Mitch Witten – most recently with Monster – and Nanci Bergman – most recently with Soul Electronics (part of Signeo).

See more on these key Core Brands appointments… [Read more…] about Two Key Appointments for Core Brands Announced