Strategy in TECH...
The media in Japan positively exploded this week with the shocking news that Sharp has notified Samsung it will no longer supply the world’s top seller of LCD TVs with the panels they need for their sets. Samsung was Sharp’s largest customer, but in a shocking power move, after negotiations broke down – Sharp said no deal.
Sharp Corp., the embattled Japanese manufacturer best known for LCD flat-panel televisions and soon to be division of Hon Hai Precision Industry Co., (a Taiwanese company better known as Foxconn) is said to be strongly considering cutting another 1,000 jobs at the company as a result of continuing poor performance. This would be the third round of significant employment cuts in the last four years.
In a sign of continuing struggles in the TV business, reports out of Japan indicate that LCD panel prices continue to decline. So far in 2015, the average price of LCD panels have dropped 10%…and show no sign of slowing down.
In a move that is likely to signify a tipping point in the industry’s adoption of OLED technology, Samsung Electronics is dropping plans to build a new factory that was supposed to help it scale manufacturing of the nascent technology, driving production volumes and lowering cost. But as we’ve reported before, manufacturing OLED…well, it’s just not easy.
In an announcement earlier this month that could be characterized as counter-intuitive, Toshiba Corp. said it will stop manufacturing LCD televisions at its plant in Dalian, China by the end of December. The company says the move is aimed at helping improve profitability – even though most companies opened plants in China to take advantage of the lower labor costs to help their profitability.
Multiple news outlets including Reuters, Bloomberg, and the Nikkei reported today that sources at Panasonic are saying the company will exit the plasma TV business by the end of this fiscal year, which ends in March 2014. The news, while not totally surprising, means that there will be no plants anywhere in Japan producing plasma sets, and is likely the beginning of the end for the technology as LCD continues to take a greater share of even larger screen sizes.
Every year at the Consumer Electronics Association’s (CEA) annual International Consumer Electronics Show (CES) in Las Vegas, NV, the organization releases new marketing data including forecasts about the future growth of the industry. According to the trade group, revenues for the electronics industry will reach $209.6 billion in 2013 – another new record and well over last years $204 billion level.
Even among participating companies in the CEA’s long-running marketing data collection program, there are often chuckles and whispered question marks about the accuracy of the aggregated forecasts. With one exception (2009), the CEA is famous for releasing optimistic growth forecasts that only go one way – up.
Sharp Corp., the struggling Japanese manufacturer that is widely reported to be scrambling to survive, recently offered buyout packages to employees hoping that 2,000 would agree to leave the company. To their surprise, almost 3,000 employees volunteered to leave – good for the company, but a sign of their lack of confidence in the company’s ability to return to profit anytime soon.
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