As the 2015 International Consumer Electronics Show (CES) kicked off yesterday in Las Vegas, attorneys for Monster, LLC and owner Noel Lee were busy filing a lawsuit in a California Superior court against Beats Electronics, LLC, Andre Young (Beats founder better known as Dr. Dre), Paul D. Wachter (a Beats director), Jimmy Iovine (Beats founder), and HTC (a Taiwanese company that allegedly at one time owned a majority interest in Beats). Multiple published reports carried the rather salacious claims by Monster and “Head Monster” Noel Lee about the allegedly nefarious business practices of Beats, its founders, certain directors, and some of its partners.
Jimmy Iovine
Monster’s ‘Head Monster’ Talks Beats & Women at CE Week 2014
When the history of Monster Products is written some day in the future, there will be many legitimate highlights for their historian to ponder. First and foremost among these will be the fact that CEO Noel Lee (known as the Head Monster) virtually single-handedly created an industry when in the late 70s he popularized step-up, higher quality speaker cables that independent specialty retailers pushed like crazy over zip cord because it was much more profitable for them (and for Lee). And even though Monster Cable was more expensive for consumers, a clever Monster-created retail display demonstrated to them that they could indeed hear the difference with their own ears.
But we’re pretty certain one scene will not make Monster’s corporate history highlight reel – the company’s failure to continue to capitalize on its partnership with Beats by Dr. Dre. That partnership dissolved some two-plus years ago…with Beats going on to be purchased by Apple recently for $3.2 billion. Monster’s share of that eye-popping windfall: $0.
So why, in the wake of that loss, is Noel Lee talking about Beats to anyone who will listen??… [Read more…] about Monster’s ‘Head Monster’ Talks Beats & Women at CE Week 2014
Monster Launches a Shaq Attack; Sports Star to Help Market Monster Products
Monster Products Inc. announced today that it has cut a deal with basketball superstar Shaquille O’Neal to endorse and otherwise market select Monster-branded products. The company says that O’Neal will aid in the marketing of Monster products in multiple categories “from personal audio to headphones and beyond.”
See more on this new celebrity endorsement deal from Monster below… [Read more…] about Monster Launches a Shaq Attack; Sports Star to Help Market Monster Products
Monster Creates $30K ‘Crown Jewel’ Headphone for Harrods of London
Monster Products announced late today that it has created a one-of-a-kind “crown jewel” headphone based on its Diamond Tears model as redesigned by Korean artist and jewelry designer Sally Sohn for the exclusive Harrods of London department store. The new headphones feature 5.56 carats of black diamonds and plenty of 18k gold…oh, and it comes with a hefty price tag of £20,000. That’s $30,000 in good old U.S. greenbacks.
See this remarkable headphone below. Will this be Monster’s tour de force? Or a tour de farce?… [Read more…] about Monster Creates $30K ‘Crown Jewel’ Headphone for Harrods of London
Beats Gets $60 Million Investment in Daisy; And a Visit From Apple CEO
How big has Beats Electronics, LLC become? Big enough to warrant a visit by Apple, Inc. CEO Tim Cook to discuss a potential partnership in Beat’s new streaming music service tentatively code-named Daisy. And big enough to relatively easily obtain $60 million in financing from investors looking to help it get Daisy off the ground.
