Strategy in TECH...
A new high-end, high-performance, direct-to-consumer audio company called Austin AudioWorks is officially launching the brand during the upcoming AXPONA show at the Schaumberg Convention Center in Chicago, IL from April 12-14. The company says its products “are very different from the mainstream” and show attendees will want to stop by and audition the new line in person at the show.
A lawsuit alleging a variety of deceptive practices by Mobile Fidelity Sound Lab, Inc. (Mobile Fidelity or MoFi), a major player in the premium analog vinyl record community, has been filed by premium vinyl record fan Adam Stiles. Stiles is bringing this case on behalf of himself “…and all others similarly situated against Defendent Mobile Fidelity Sound Labs, Inc.”
Those whom he seeks to represent are all customers who purchased MoFi products since 2011 on the basis of the company’s assurance of its products’ pure analog, direct from the master tape, heritage. It turns out that this crucial selling point for the company is…allegedly…in many cases, a lie.
Last week’s Strata-gee story on the final liquidation of what remains of Thiel not only drew a huge number of readers, it also sent a big chunk of them on to the auctioneer’s website (McLemore Auctions). Many of those readers who journeyed to the auction were in search of a great deal on a good line of Thiel speakers. But then, in an unexpected twist, a source reached out to Strata-gee to offer a warning to those in search of a great deal on Thiel.
Recently, we have spoken with multiple sources who have said that Krell Industries, a maker of high-end, high-performance electronics, has fallen on hard financial times. Some suggested the company closed at the end of last week for good. Others told us the company may be already in bankruptcy or in the process of filing for bankruptcy. Is this another Classé situation?
We learned late last week of the passing of yet another audio industry pioneer, Martin L. (Marty) Borish. Borish passed away July 11 from cancer. Although lesser known than some, Borish was instrumental in driving industry adoption and growth of the affordable audiophile products segment, both directly with NAD – the electronics company he founded – and indirectly with many other companies that competed with them.
Emotiva Audio Corporation is one of those ideas whose core elements initially seemed incongruous – high-end products…sold on the Internet? When we learned of their launch 12-years ago, we predicted doom and damnation. After all, high-end audio, we posited, was as much about the experience -the audition – as it is about the product. Founder Dan Laufman proved us wrong. This week, Laufman caught our attention again when we recently received information about an impressive roster of new models to be launched at CES.
