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Good News: Sharp is Forecast to Lose 2 Billion Yen in Fiscal 1st Quarter

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Photo of Sharp solar panelReport Says Sharp Plans to Withdraw from Consumer Electronics & Solar Businesses in Europe

In a new report out of Japan, the Nikkei is forecasting that Sharp Corp. will book a net loss of around ¥2 billion ($19.6 million) for their fiscal first quarter (April – June) this year. The report further says that the company plans to exit both the consumer electronics and solar panel businesses in Europe in order to refocus their efforts on other markets.

Why is a ¥2 billion loss good news? See more below… [Read more…] about Good News: Sharp is Forecast to Lose 2 Billion Yen in Fiscal 1st Quarter

New York Metro Rep Audio Associates Adds Key Lines & Appoints New Sales Manager

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Audio Associates logoMajor New York Metro & Mid-Atlantic sales representative company Audio Associates has been selected by both Bay Audio and Wilson Electronics to represent their brands. In addition to this, Audio Associates separately announced that it has promoted long-time salesman George Christianis to the position of Sales Manager for the company.

See more on these changes at Audio Associates below… [Read more…] about New York Metro Rep Audio Associates Adds Key Lines & Appoints New Sales Manager

Thiel Announces a Brand Relaunch…Again

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BREAKING NEWS

Thiel logoThiel Audio dealers were surprised to receive an email Wednesday from the company announcing plans to – in their words – “revitalize” the storied audio brand. We last reported in April that the company had finally acknowledged to its dealers that it was moving its operations to Nashville, TN – after 38 years in Lexington, KY. This acknowledgement came one week after we reported to Strata-gee readers that the company planned to move.

Since then, the company has been silent. Now, this announcement sets out a new agenda for change – and it is an ambitious one.

See the many changes announced at Thiel… [Read more…] about Thiel Announces a Brand Relaunch…Again

After Disappearing Completely, TiO Stages an Improbable Comeback

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Photo from TiO websiteIn what was a complete surprise to many last week, several industry reps and dealers received a letter from Audio Control Technology Partners (ACTP) CEO Mike Anderson that announced the return of Turn it On (TiO) to the market. TiO, as you might recall, lost funding back in May and ultimately disappeared from view…all before they shipped their first product.

A Strata-gee EXCLUSIVE: TiO’s Anderson shares the inside scoop on recent developments… [Read more…] about After Disappearing Completely, TiO Stages an Improbable Comeback

Marketers Continue to Shift B-to-B Advertising Dollars to Digital

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Advertising Age logoWhether you’re a manufacturer/brand, distributor, rep…or even an integrator selling largely commercial installations…you are a business-to-business or B-to-B marketer. And you’re going to want to pay attention to this new data on marketing trends for B-to-B marketers.

New data released by Advertising Age shows a continued swing away from traditional media to digital media spending by B-to-B marketers. Some of the numbers from this new survey are eye-popping.

See more on Advertising Age’s new B-to-B marketing trends from their latest “Fact Pack”… [Read more…] about Marketers Continue to Shift B-to-B Advertising Dollars to Digital

The One Buzzword That We Really Dislike

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Cover of new "Weird Al" Yankivic albumHave you seen any of the latest “Weird Al” Yankovic spoof videos from his newest album Mandatory Fun? One of them caught our eye as it was picked up by – are you ready for this – the Wall Street Journal. Set to one of our favorite Crosby, Stills, & Nash tunes, Suite: Judy Blue Eyes, this video, titled Mission Statement, unabashedly (and quite humorously) lampoons the ever-ubiquitous corporate-speak. [You can see the video below.]

But Weird Al missed a buzzword that we despise…and it is probably one you use… [Read more…] about The One Buzzword That We Really Dislike

Gone Fishin’

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Photo of office with Gone Fishing sign

Strata-gee.com and The Stratecon Group are taking a break this week for a short summer holiday. We’ll be back next week with all new posts on marketing and business strategy in TECH today!

HAVE A GREAT WEEK!!