Strategy in TECH...
Change continues to come fast at Masimo Corporation as well-known and respected Brand President and General Manager Joel Sietsema announced on Tuesday that he was no longer with Masimo Consumer, the audio division of the company. This announcement, coming as it did without warning or explanation, raised a lot of eyebrows around the industry – with many reaching out to Strata-gee seeking context.
AVPro Global Holdings, LLC, parent company to growing technology brands such as AVPro Edge, AudioControl Pro, Bullet Train, Murideo, and Then Audio, announced today that it has named well-known industry executive Mike “Sparky” Detmer as its Chief Operating Officer. Detmar is well known to many in custom integration for his long stint at Niles Audio, part of Nortek, and once a pillar brand for many integrators across the country.
Now Detmer joins AVPro Global to help them scale their operations in support of their fast-growing residential and commercial integrator solutions business.
Southern California-based manufacturer sales representative firm AV Partners has added a well-known industry veteran to its team, as well as a trio of leading AV brands to its line card in a significant expansion of the organization. A respected firm with a full team covering a large multi-state territory that specializes in representing top custom integration brands, AV Partners brings a unique mix of capabilities, experience, and creativity to bear for the benefit of all of their dealers.
AudioControl announced on Thursday that it has appointed two well-known and respected manufacturer sales representative firms to represent the line in two upper Midwest regions. AudioControl, like many manufacturers, has long relied on manufacturer sales reps to offer superlative sales and support functions to its dealers on a local level.
Azione Unlimited, a division of Nationwide Marketing Group, announced this week that its founder, president, and chief creative officer Richard Glikes has exited the custom integration buying group, effective February 1. Glikes has been running the show at Azione for twelve years now and the group says he will still be involved in providing “strategic guidance” on an ongoing basis as Chairman Emeritus, but has withdrawn from day-to-day operations.
Respected digital imaging powerhouse Digital Projection International (DP) announced that it has expanded its sales team with two new regional sales managers. Both are experienced professionals who will offer sales and support to Digital Projection customers throughout their respective regions.
AudioControl announced today that it has appointed Oceanic Distribution as its distributor for Australia. Based in Seattle, WA, AudioControl has long pursued a global distribution strategy. This new appointment will drive its business in Australia, a strong AV market in its own right.
Indy Audio Labs, the company that manufactures the respected high-end high-performance brands Acurus and Aragon, announced this week that it has appointed AWA Reps as its representative for the Great Lakes region. The company, which calls itself “leaders in immersive home cinema processing and amplification” is looking to shine a light on this appointment for dealers in the region.
Darren Myers doesn’t look like your typical audio electronics engineer. He also doesn’t sound like a typical audio engineer. A young guy with fresh ideas…maybe they make sense, maybe they don’t…I had an unusual, thought-provoking, and even at times surprising conversation with Darren Myers, Parasound’s Vice President of Research and Development.
See what Myers thinks about the revitalization of Parasound and what he believes is an exciting and expanding future for the entire high end audio industry.
Some of you may know that I health walk most mornings. I am always listening to something during these walks, which average 2-3 miles a day. Often, I’m listening to music. (Did you know that I was formerly a professional musician?) But I also listen to several different podcasts, and today I want to share with you one that I enjoy and I think you will too. That podcast is Audio Unleashed.
