When Daryl Friedman was hired to become Global President and CEO of CEDIA, he was already aware of the fact that the organization was facing some heavy challenges and really needed someone ready to roll up their sleeves and get to work. It was a challenge he says he was both ready for and was uniquely qualified to address, based on his previous association experience. Then he went to work digging up more evidence of the challenges ahead.
In order to get a sense of Friedman’s thinking and process, I spoke with him via Zoom for nearly an hour. It was a wide-ranging discussion on many key issues for an association that I’ve had some issues with over the years. This article is Part 2 of that interview.