Strategy in TECH...
Smart home and security solutions were all over CE Week last month in Manhattan at the Jacob Javits Center. One solution I saw that hits both of those markets was the cleverly designed Smart Safe by Motorola. Didn’t think you needed your really dumb safe to be smart? Didn’t think you needed a safe at all? You may rethink all that when you hear Motorola’s pitch for their Flex and Bolt Smart Safe.
In a new study by market researcher Strategy Analytics, more than six thousand consumers were surveyed about which technology brands they preferred – and the results highlight what is likely a radical market repositioning for certain tech brands that have lost market share in a challenging industry environment.
<February 8, 2012> The Super Bowl for us this year was a doubly exciting event. Why? Well first, the New York Football Giants, our favorite NFL team, was one of the participants. And if you didn’t hear – the Giants WON!!! Secondly, as marketers, we look forward to the advertisements, as this event has come to have “super” meaning to the advertising industry as well. [Read more…] about Super Bowl Ads – Most Were Not So Super
