Strategy in TECH...
Two new research reports from two different research groups came to basically the same conclusion – smart speakers (and IoT devices) show no signs of slowing down with eye-popping growth rates in just the last two years. One of the researchers, Comscore, is calling the trend, “The Smart Speaker Frenzy.”
As many integrators seek to pitch their clients on the many wonders of converting their dumb homes into “smart” homes, there are growing indicators that the promise of the smart home is not being reliably delivered up to this point…and may never be, according to one respected industry expert. And there is a growing chorus of others who appear to agree – possibly including Google, who is trying to manage expectations by relabelling the smart home as the “helpful home.”
The latest data from market research firm Strategy Analytics shows that Amazon is still the king of the smart speaker market – selling more smart speakers than anyone else. But the data also showed something else rather surprising – Google has substantially closed the gap between it and Amazon, coming within about 5.5% of Amazon’s market share numbers in the all-important fourth quarter selling season.
As we perused the newswire services Monday, one release, from a New Jersey criminal defense law firm, caught our eye. Titled, “Are Your Smart Devices Betraying You?” the release was written more like a poison warning label than a news release. Your smart device, Westfield, NJ-based Stahl Criminal Defense Lawyers said, are “always on and potentially recording or transmitting.”
New research conducted by NPR and Edison Research has revealed what is likely the key motivation for Amazon and Google to aggressively attack the mass market by offering attractive smart speaker products at ever-decreasing prices – they are a Trojan horse. The data also shows the remarkably rapid adoption of the technology in just a couple of short years.
Momentum continues to build for voice-enabled devices like Amazon Echo and Google Home products, according to new data and forecast from eMarketer. Usage rates also appear to be increasing for the broader category of virtual assistants, such as Apple’s Siri, Amazon’s Alexa, Google’s Now and Microsoft’s Cortana.
We’ve been reporting lately on the growing popularity of voice control. Driven largely by the introduction of Amazon’s Echo in 2014, which featured a dramatic improvement in performance over previous hands free systems like Siri, voice control has been picking up momentum with consumers and attracting new competitors like Google with its Home model, and soon Microsoft with Cortana.
But news services are reporting that Amazon has sold out of the Echo right in the heart of the holidays. Not good…
