Strategy in TECH...
Making what it calls a “renewed commitment to the American market,” Hamburg, Germany-based Velodyne Acoustics announced today that it has appointed Playback Distribution as its exclusive distributor for the U.S. market. The new partnership will kick off at the upcoming CEDIA Expo in Denver, CO, on September 4-6, 2025.
Sonos, Inc. (Nasdaq: SONO) released its financial results for the third quarter of Fiscal Year 2025, which included a double-digit percentage revenue decline and a significant net loss in the millions of dollars. Yet Sonos management declared victory with new CEO Tom Conrad calling the quarter a “…solid step forward for Sonos,” and CFO Saori Casey joining in by saying, “Q3 was another quarter of solid execution…”
Are we watching the same movie here?
After markets closed on Tuesday, Masimo Corporation [Nasdaq: MASI] released its results for the second quarter of Fiscal Year 2025, and to my eyes, they looked really solid. Revenues grew by a respectable 8%, operating profits grew by 54%(!), operating margins improved by 520 basis points (that’s 5.2% more than last year), and earnings per share shot up an eye-popping 78%(!) What’s not to like?
Yet on Wednesday, the first trading day after these results were announced, the value of MASI shares actually dropped 12%! What?!?!
Sonos, Inc. [Nasdaq: SONO] announced today that its Board of Directors has decided to appoint Tom Conrad – current Interim CEO – as the new official Chief Executive Officer, effective immediately. Conrad, who was a member of the Board of Directors when it chose to dismiss previous CEO Patrick Spence, was named as the Interim CEO back in January.
On Thursday, Premium Audio Company (PAC), a division of Voxx, which itself is now part of Gentex Corp., today formally acknowledged what has long been rumored: that it has lost its licensing deal with Pioneer Corporation for the rights to the Pioneer and Elite brands. The announcement portrays the decision as a “mutual” one that concludes “a successful multi-year collaboration.”
A new survey of U.S. companies by KPMG reports that they are already feeling the pain of the Administration’s new tariff program, which is still under negotiation with countries around the world. Even at current levels, U.S. businesses have been impacted, reporting they are experiencing declining gross margins…will be forced to further raise prices…are already being impacted by consumer pushback…have suffered sales declines from retaliatory tariff increases in other countries, and more.
Overall, it’s a pretty sobering look at the impact of tariffs on companies now, and a scary foretelling of what they anticipate in a darkened future.
On Tuesday, Harman Luxury Audio Group, a division of Harman International focused on high-end audio products, announced that it has appointed manufacturer representative firm Progressive Custom Integration as the company’s representative of record in seven different geographic territories across the U.S. The announcement, which was released retroactively, said that this appointment took effect on July 1, 2025.
Josh.ai (Josh) expands its market presence by partnering with Southern California-based manufacturer representative firm Unified Representatives. Josh calls Unified Representatives “a premier manufacturers’ rep firm” who will support what it says is its “rapidly growing dealer base” in Southern California.
AVPro Edge, part of the AVPro Global group of companies, announced this week that it has expanded its commercial channel distribution in the GCC region, part of the Middle East, by partnering with Keyston Distribution Fzco. This move, which the company calls a “strategic step,” will help further extend its presence in this major world region.
Cambridge Audio seems to be single-handedly attempting to dispatch the intense summer heat by introducing two new products that are pretty darn cool – the Evo 150 SE Streaming Amplifier and the Melomania A100 true wireless earbuds. Both embody the traditional strengths of Cambridge Audio products with thoughtful component selection and matching, careful engineering, and extensive listening/tuning.
