Sonance, an industry-leading custom integration (CI) brand renowned around the world as a top marketer of the finest luxury audio products, announced this week that it has expanded its relationship with WAVE Electronics, a leading specialty CI distributor, to one in which it will offer the full Sonance line, further increasing its support for the luxury CI channel. This partnership looks to boost availability and support for Sonance brands throughout WAVE’s expanding service area, predominantly in the Southwest and West regions.
As we reported last week, the world learned that the private equity group that owns AVAD has made another deal, acquiring Houston, TX-based WAVE Electronics, another major custom integration distribution company. After an initial ripple of excitement over the deal, most of us went back to our daily lives – looking at this deal as nothing more than just another private equity acquisition. But there may be more here than meets the eye…
