SnapAV Continues to Grow Their Physical Footprint, Buys Custom Plus

SnapAV logo

SnapAV announced this afternoon that they have acquired Custom Plus Distributing, a regional distributor that started in the Pacific Northwest and expanded into California. This is the fourth acquisition by the company who seeks to grow their physical distribution footprint to better serve their customers in local markets.

See more on this new acquisition by SnapAV…

The company says the acquisition of Custom Plus “increases SnapAV’s ability to deliver coast-to-coast coverage and reaffirms their commitment to bringing more local options to dealers across the country.” The company is taking this move while they are still in the middle of acquiring Control4, their largest single acquisition to date.

The move by the company is a dramatic change in business model from their original one and may be stimulated in part by the dramatic growth of rivals like AVAD and WAVE which have combined to drive their own national network. WAVE is potentially a bigger threat as they have successfully developed their own line of products that have seen some serious traction and competes with SnapAV’s own house line of products.

Custom Plus Founded in Seattle

Custom Plus Distributing was founded by Bob Oliver as an offshoot of his rep firm, Oliver Marketing. Based in Seattle, Custom Plus Distributing (CPD) has offices in Portland,OR; Sacramento, CA; San Jose, CA; and Los Angeles, CA.

The news release distributed today mimicked those announcing their previous distribution acquisitions, saying nothing changes, CPD will simply add SnapAV brands along with all of their legacy lines, etc. However, in reality, this announcement was more about SnapAV than it was about CPD.

“We’ve heard tremendous feedback from dealers who love the convenience and wealth of options that our local distribution centers provide. Our expansion into local markets gives us opportunities to serve our customers in entirely new ways with exceptional in-person service and hands-on training from industry experts.”

John Heyman, SnapAV CEO

Fourth Distribution Acquisition for SnapAV

Previously, SnapAV had acquired Allnet (Midwest), Volutone (California) and MRI (New England). In the case of Custom Plus, like the others, the company says it will “retain its name, team, brands, and policies going forward,”

Further communication will be forthcoming for SnapAV and Custom Plus dealers with more details.

Learn more about SnapAV by visiting:

See what Custom Plus offers at:

About Ted

A sales and marketing specialist - primarily in the technology industry - I've experienced a sort of "circle of life" in business. I've been a mass merchant retailer, a specialty retailer, a specialty manufacturer, a large volume manufacturer, a distributor, and even represented sales representatives. Now the owner of a marketing company that works with a variety of businesses on improving their strategic marketing and business development - I analyze issues from all angles to develop holistic solutions.

Comment on this Post

Your email address will not be published. Required fields are marked *


We welcome your comments and encourage you to participate by offering your insights and thoughts on our posted stories. However, in some instances, your comment may be subject to editing or deletion if they violate one or more of the following points.

    --First, while we support vigorous debate and are generally quite tolerant of even controversial thoughts and ideas - we do not tolerate rudeness, profanity, or personal attacks.
    --Second, please stay on topic with your thoughts.
    --Third, while links to relevant content are OK, we do not allow self-promotion or SPAM.

The owner of this site reserves the right to edit or delete any comments submitted to this site without notice. This comment policy is subject to change at any time.

This site uses Akismet to reduce spam. Learn how your comment data is processed.