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In Masimo v. Apple $3B Trade Secrets Trial, Witnesses Offer Divergent Testimony

April 20, 2023 by Ted Leave a Comment

Apple Watch sensor
Apple’s sensor for, among other things, blood oxygen levels

The Masimo Corporation $3 billion trade secret misappropriation, patent infringement, and patent ownership trial against Apple, Inc. is continuing and witnesses are offering the jury sharply divergent views of the many elements of this case. While those opposing viewpoints are fairly clear, what is not clear is how the jury is interpreting all of this information, and which side they feel is presenting a true picture of the situation.

See more on what we know in Masimo vs. Apple

[Read more…] about In Masimo v. Apple $3B Trade Secrets Trial, Witnesses Offer Divergent Testimony

Filed Under: Law, News Tagged With: Apple, lawsuit, Masimo, Masimo vs Apple, patent infringement, trade secrets, trial

Judge in $3B Masimo vs. Apple Lawsuit Seals the Trial; Masimo Execs Testify Behind Closed Doors

April 11, 2023 by Ted Leave a Comment

New Masimo Freedom watch with blook oxygenation technology
The new Masimo Freedom smartwatch

Last week, a major patent trial began in Southern California as Masimo Corp. vs. Apple Inc. kicked off. And already big stories are flowing out of the proceedings that, for several days now, were entirely or partly conducted in complete secrecy, as Masimo executives testified behind closed doors.

See the latest developments in Masimo vs. Apple…

[Read more…] about Judge in $3B Masimo vs. Apple Lawsuit Seals the Trial; Masimo Execs Testify Behind Closed Doors

Filed Under: Brands, Law, Manufacturers, News, Technology Tagged With: Apple, Joe Kiani, Masimo, patent infringement, Tim Cook, trade secrets

Masimo vs. Apple Trial Starts Today – Judge Tells Jurors to Leave Their Apple Watches at Home

April 5, 2023 by Ted Leave a Comment

Apple watch showing blood oxygenation feature

Its Biggest Battle Yet with the World’s Largest Tech Corp

As I write this post on Wednesday, it is the opening day of the patent infringement and trade secrets trial based on a lawsuit filed by Masimo Corporation [NASDAQ: MASI] and Cercacor Laboratories, Inc. (a Masimo-affiliated company) versus Apple, Inc. [NASDAQ: AAPL]. You could call it David vs. Goliath, as tiny Masimo tangles with Apple, the largest corporation in the world. This lawsuit was originally filed back in January 2020 by Masimo who claims that Apple has misappropriated trade secrets by hiring former Masimo employees and stealing Masimo patented technologies, valuable intellectual property (IP) they consider trade secrets, for use in Apple products.

Learn more about Masimo vs. Apple…

[Read more…] about Masimo vs. Apple Trial Starts Today – Judge Tells Jurors to Leave Their Apple Watches at Home

Filed Under: Brands, Law, Management, Manufacturers, News, Technology Tagged With: Apple, Joe Kiani, Masimo, patent infringement, Tim Cook, trade secrets

Masimo Hails ‘Momentous Year’ in Fiscal ’22 with Revenue Gains From Sound United Acquisition

March 2, 2023 by Ted 2 Comments

Image from Masimo quarterly earnings presentation

But Was It Truly a Momentous Year?

On Tuesday, Masimo Corporation (Masimo) (NASDAQ: MASI) announced the results for its fiscal 2022 fourth quarter and full-year periods. Calling 2022 a “momentous year” for the company, management noted strong revenue growth – mostly from its acquisition of Sound United – as well as several adjusted figures exceeding forecast.

Learn more about Masimo’s results and see what they said about Denon and Marantz performance…

[Read more…] about Masimo Hails ‘Momentous Year’ in Fiscal ’22 with Revenue Gains From Sound United Acquisition

Filed Under: Financial, Management Tagged With: earnings, Masimo, Sound United

Masimo, Parent of Sound United, Scores Big Win in Patent Action Against Apple

January 12, 2023 by Ted Leave a Comment

United States International Trade Commission logo

Masimo (NASDAQ: MASI), a medical products manufacturer who also owns audio products maker Sound United, said this week that a U.S. International Trade Commission (USITC) Administrative Law Judge in Washington D.C. has ruled that Apple, Inc. (NASDAQ: AAPL) has violated Section 337 of the Tariff Act of 1930 by importing and selling models of their Apple Watch that incorporate light-based pulse oximetry technology that infringes on two of Masimo’s patents. Apple first introduced its pulse oximeter sensor in their Apple Watch Series 6 in 2020 and continues to incorporate it into models up to the current series.

See more on the Masimo patent win over Apple

[Read more…] about Masimo, Parent of Sound United, Scores Big Win in Patent Action Against Apple

Filed Under: Law, Manufacturers, News, Strategy, Technology Tagged With: Apple, Apple Watch, Masimo, patent infringement, Sound United

Masimo, Sound United Parent, to Expand Denon’s HEOS System

December 14, 2022 by Ted Leave a Comment

Masimo image showing Sound United brand HEOS

Company Finally Gives a Glimpse of Its Sound United Strategy

In what may turn out to be the best test yet of Masimo’s long-term plans for Sound United, the company announced today that it is launching an expansion of HEOS, the wireless home system initially developed by the company’s Denon division as part of a whole-home wireless music system. When Masimo acquired Sound United back in February of this year, Denon’s “cloud-connected home ecosystem” was one of the items it specifically mentioned as what attracted them to make the acquisition.

With today’s announcement, the company says that the launch of this “…expansion of the HEOS platform [will] provide a robust and always-on connection to the Masimo Health secure cloud.”

See more on this latest announcement by Masimo

[Read more…] about Masimo, Sound United Parent, to Expand Denon’s HEOS System

Filed Under: Brands, Health, Manufacturers, Marketing, News, Strategy, Technology Tagged With: Apple, Denon, HEOS, Joe Kiani, Masimo, Sound United, W1

Sound United Parent Masimo Wins Big as Judge Finds Former Employee Stole Its Trade Secrets

November 22, 2022 by Ted Leave a Comment

Masimo W1 hero
Masimo’s W1 smartwatch uses proprietary technology to deliver accurate blood oxygen saturation levels

Findings Place Apple, a Separate Dispute, into Legal Crosshairs

Masimo Corp. (NASDAQ: MASI), the owner of major audio company Sound United, revealed last week that it had received a favorable ruling against a former employee who was found by the Honorable Judge James V. Selna of the United States District Court of the Central District of California, to have stolen numerous company trade secrets and then employed them in the design of a competitive product and in numerous patent applications. With this conclusion, Masimo earned a long, hard-fought win that gives them positive momentum as they head to court again against a bigger combatant.

Why is this case – Masimo vs. True Wearables – particularly notable? Because alongside this action, Masimo is also suing Apple, Inc. on many of the same issues – a case that has just been incredibly bolstered by the District Court’s ruling against True Wearables and its founder Dr. Lamego.

See why things are getting interesting for Masimo and hot for Apple

[Read more…] about Sound United Parent Masimo Wins Big as Judge Finds Former Employee Stole Its Trade Secrets

Filed Under: Law, Manufacturers, News, Products, Technology Tagged With: Apple Inc, Masimo, patent infringement, pulse oximetry, smartwatch, trade secrets

Masimo Corp., Parent of Sound United, Announces Mixed Fiscal ’22 Q3 Results

November 10, 2022 by Ted 2 Comments

Masimo graphic from investor materials

Masimo Corporation (NASDAQ: MASI), the parent company of Sound United, announced its financial results for fiscal 2022, third quarter this week, which covers the 90-day period ending on October 1, 2022. Results for the company, which makes and sells medical equipment and AV products, were mixed, showing good growth in revenues (sales) but a decline in earnings (profits).

Why were results mixed? Read on…

See more on the earnings report by Masimo

[Read more…] about Masimo Corp., Parent of Sound United, Announces Mixed Fiscal ’22 Q3 Results

Filed Under: Financial, News Tagged With: Masimo, Sound United

Masimo Acquisition of Sound United Spurs Ugly Activist Shareholder Lawsuit

October 26, 2022 by Ted 7 Comments

Masimo home page

Will Sound United End Up on the Chopping Block as One of Kiani’s Follies?

Politan Capital Management LP filed an amended Schedule 13D to report to the Securities and Exchange Commission (SEC) two important actions the activist investment company had recently taken. One of those actions was that it had increased its holdings of Masimo Corporation (NASDAQ: MASI) to 4,648,869 shares or nearly 9% of the company’s outstanding shares – making it a significant owner. And the second action? Politan has filed a “Verified Complaint” against the company and its Board of Directors – and boy, that complaint is a doozy!

See the details of Politan’s lawsuit against Masimo Corp.

[Read more…] about Masimo Acquisition of Sound United Spurs Ugly Activist Shareholder Lawsuit

Filed Under: Financial, Manufacturers, News, Strategy Tagged With: Joe Kiani, Masimo, Politan Capital Management, Quentin Koffey, Sound United

Masimo Names Blair Tripodi as Replacement for Former Sound United CEO Kevin Duffy

September 20, 2022 by Ted Leave a Comment

New Masimo W1 smart watch

Tripodi to Head New Masimo Consumer Division

Masimo, a medical products company that acquired Sound United in February 2022, announced on Monday that it is naming Blair Tripodi as Chief Operating Officer (COO) for its new Consumer division. At this time, the Masimo Consumer division consists almost exclusively of the Sound United business. Tripodi moves into the role originally given to former Sound United CEO Kevin Duffy, although Duffy was offered the title of President.

See more on Tripodi’s ascension to COO of Masimo Consumer division

[Read more…] about Masimo Names Blair Tripodi as Replacement for Former Sound United CEO Kevin Duffy

Filed Under: Brands, Management, Manufacturers, People, Strategy Tagged With: Blair Tripodi, Joe Kiani, Masimo, smart watches, Sound United, Viper Holdings

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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