Strategy in TECH...
Cool Things I Saw at CEDIA Expo 2018San Diego, we hardly knew ye’! CEDIA Expo 2018 wrapped up this past Saturday and after three days of running between meetings and walking the show floor, I emerge relatively unscathed. The bottom line – this first Emerald Exposition-produced show was a bit of a mixed bag with some positive elements and some dropped balls. But overall, most came away satisfied that it was a good show.
Amazon has a super secret project that just might change the world…again. I have long said that the brilliance of Amazon’s Alexa-based Echo and Dot devices comes from their realization that voice control belonged in the home. While Apple (Siri) and Google (OK Google) digital voice assistants in the past were viewed predominantly as a hands-free voice assist for when you’re driving – Amazon took a different route…right into the American living room. Brilliant, and now Google and Apple are playing “catch up.”
Now we learn that there’s a new project in Amazon’s secretive Lab126 that could once again change our world.
Reports have surfaced over the last several days of Amazon devices, such as the Echo, randomly emitting a human laugh. Different reports vary as to the conditions under which it occurs. However, many say it can just randomly be emitted on its own…and it’s really creeping out some users.
New research conducted by NPR and Edison Research has revealed what is likely the key motivation for Amazon and Google to aggressively attack the mass market by offering attractive smart speaker products at ever-decreasing prices – they are a Trojan horse. The data also shows the remarkably rapid adoption of the technology in just a couple of short years.
We’ve been reporting lately on the growing popularity of voice control. Driven largely by the introduction of Amazon’s Echo in 2014, which featured a dramatic improvement in performance over previous hands free systems like Siri, voice control has been picking up momentum with consumers and attracting new competitors like Google with its Home model, and soon Microsoft with Cortana.
But news services are reporting that Amazon has sold out of the Echo right in the heart of the holidays. Not good…
