• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Strata-gee
  • Contact Us
  • Free Newsletter
  • Sponsor Strata-gee
  • Privacy Policy
  • Latest Posts
  • Strategy
  • Technology
  • Products
  • People
  • Statistics
  • Financial
  • Legal
  • Economic Data
  • Shows & Events

Strata-gee.com

Strategy in TECH...

Sonance James Small Aperture Series
You are here: Home / Archives for branding

branding

Branding Lesson: Surprise Kit Kat Tweet Praises Twix; What Happens Next?

December 8, 2021 by Ted Leave a Comment

Nestle Kit Kat logo used as part of a branding study

The conventional wisdom of branding says that you never mention your competitors in your marketing – it only serves to promote them. Less professional companies have sales and marketing teams that go one step further by publicly or privately criticizing their competitors!

Which is better? Complement or criticize your competitors? New research holds what might be a surprising answer!

Should you be naughty or nice to competitors? Read on…

[Read more…] about Branding Lesson: Surprise Kit Kat Tweet Praises Twix; What Happens Next?

Filed Under: Brands, Marketing, Research, Strategy Tagged With: branding, Kit Kat, Twix

Thanks to Readers, Strata-gee Hits Stratospheric Heights in 2020!

January 7, 2021 by Ted 8 Comments

strata-gee logo with light bulbs

See What Drove Results for Strata-gee

I can hardly believe I’m saying this, but thanks to Strata-gee’s amazing readers, both long time subscribers and many, many new converts, Strata-gee had its biggest year ever in 2020! The data are clear and unequivocal, pageviews this year were not only greater than last year…they exceeded it by a margin far greater than I could have ever dreamed possible! And that’s just one example of surprisingly positive stats in Strata-gee’s 2020 results in the wake of a branding and web presence overhaul.

See more on this amazing result, coming out of a crazy 2020 year…

[Read more…] about Thanks to Readers, Strata-gee Hits Stratospheric Heights in 2020!

Filed Under: Brands, Management, Marketing, News, Strategy Tagged With: branding, Strata-gee, strata-GEE.com, website

Consumers Look Through COVID-19 Lens to Form an Opinion of Your Brand

May 14, 2020 by Ted Leave a Comment

COVID-19 consumer Brand Sentiment survey header

The race is on as marketers conduct myriad surveys to try and understand how the forced self-isolation resulting from the COVID-19 pandemic is affecting the consumer psyche now. Also, marketers want to determine if there will be any lingering effects in consumer sentiment – and perhaps more importantly, spending patterns – down the road, when life begins to return to some sort of normal again.

One thing marketers have discovered is that consumers are making judgments about your company and your brand, by looking at you through a COVID-19 lens – which, depending on your actions, could be either positive or negative.

See how your response to COVID-19 can make or break your relationship with consumers…

[Read more…] about Consumers Look Through COVID-19 Lens to Form an Opinion of Your Brand

Filed Under: Consumer Trends, Marketing, Social Media, Statistics Tagged With: branding, brands, consumer sentiment, COVID-19

EXCLUSIVE: A Rare Behind-the-Scenes Look at the Sonance Rebranding Decision

September 5, 2019 by Ted Leave a Comment

Insiders & Participants Share Their Perspective

“You are WAY too excited about this news,” Jason Sloan, Sonance Chief Sales Officer joked when first telling me about their rebranding plans a few weeks ago. But I was excited – these plans put forth a major shift in the position of the Dana Innovations, Sonance, iPort, & Trufig brands. To Sloan and CEO Ari Supran, this was more of a refocus than a rebranding – a return to their largest and most beloved brand after a long and at times frustrating period of trying to establish another overarching entity.

But to me, it was much more than that.

The inside story on the Sonance rebranding…

[Read more…] about EXCLUSIVE: A Rare Behind-the-Scenes Look at the Sonance Rebranding Decision

Filed Under: Brands, Management, Manufacturers, Marketing, People, Strategy Tagged With: Ari Supran, branding, brands, Dana Innovations, design, Jason Sloan, Ken Rabe, Liz Birch, logo, Sonance

EXCLUSIVE: Dana Innovations Launches Major Rebranding Effort; Sonance Reasserted

September 3, 2019 by Ted 3 Comments

BREAKING NEWS

Dana Innovations at CEDIA 2017

San Clemente, CA-based Dana Innovations announced today that it is launching a major rebranding effort, the results of which will better reflect their business initiatives, clarify the meaning and positioning of their various brands, and assert new brand “pillars” to better convey who they are and what they represent. It will also reassert the prominence of the Sonance brand.

Strata-gee exclusive

The company will no longer be known as Dana Innovations thanks to a “back to the future” decision to elevate Sonance – the brand under which they were founded. Company management has granted Strata-gee exclusive access to this story, including to behind-the-scenes information revealing the depth and detail of the thinking, discussions, and even arguments of the last year and a half or so that were behind this major – and some would say somewhat risky – decision.

What the heck is Dana Innovations, er, Sonance doing?…

[Read more…] about EXCLUSIVE: Dana Innovations Launches Major Rebranding Effort; Sonance Reasserted

Filed Under: Brands, Management, Manufacturers, Marketing, News, Strategy Tagged With: branding, design, iPort, iPort by Sonance, logo, Sonance

Primary Sidebar

Search

Sign-Up for Our FREE Newsletter

loader

Latest Posts

T-Day+1: Tariffs…And So It Begins…

**NEW Update 6/13/25** - See a Selection of Tariff Programs from Around the … [Read More...] about T-Day+1: Tariffs…And So It Begins…

Multiple Executive Changes Announced by Masimo; COO Muhsin to Resign July 1

In a new Form-8K filing with the Securities and Exchange Commission (SEC) on … [Read More...] about Multiple Executive Changes Announced by Masimo; COO Muhsin to Resign July 1

  • T-Day+1: Tariffs…And So It Begins…
  • A Dramatic Finale: Judge Orders Lutron to Pay GeigTech *Double Damages,* Interest & Costs
  • I’ve Gone Fishing…
  • In Its Boldest Move Yet, AVPro Global Acquires Control Solutions Maker RTI

Categories

Sponsors

Crestron Infra-Bass
AudioControl Single Zone Amps
Sonance James Small Aperture
Savant
Oasys Residential Technology Group

Tag Cloud

acquisition Amazon Apple AudioControl B&W Bowers & Wilkins CEDIA CEDIA Expo CES Control4 Core Brands COVID-19 Crestron D&M Holdings Denon Emerald Expositions Foxconn Gibson Brands Gibson Guitar Google Henry Juszkiewicz Hon Hai Precision Industry Co. housing starts Integra Joe Kiani LG Marantz Masimo Nortek OLED Onkyo Panasonic patent infringement Pioneer Samsung Savant Sharp smart home SnapAV Snap One Sonos Sony Sound United SpeakerCraft Toshiba

Footer

Got News?

HEY PR & Marketing Pros: Have NEWS for Strata-gee readers?

Send it to: HotNews@strata-gee.com

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Sponsor Strata-gee

Strata-gee Ads

Archives

Translate

Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

Follow Ted Green

  • Facebook
  • X
  • LinkedIn
  • Instagram

Copyright © 2025 Strata-gee.com · The Stratecon Group, Inc. All Rights Reserved · Log in