Strategy in TECH...
Sonos (NASDAQ: SONO) announced on Tuesday that it has launched two new smart speakers that implement spatial audio for a more immersive listening experience. The company says these new models are the next-generation of smart speakers, utilizing Dolby Atmos technology to launch “…a whole new chapter in sound and design innovation.” They also call them “revolutionary” and “bold” and the “best experience for out loud spatial listening.”
In the latest research on the smart audio market, analysts see clear progress in the expansion of voice technology both in terms of the growing number of devices containing it, and the expanding uses to which voice control is being used. While much of the results of this latest survey are specific to smart speakers, this version goes well beyond that to looking at voice in all sorts of devices.
Two new research reports from two different research groups came to basically the same conclusion – smart speakers (and IoT devices) show no signs of slowing down with eye-popping growth rates in just the last two years. One of the researchers, Comscore, is calling the trend, “The Smart Speaker Frenzy.”
Como Audio, Tom DeVesto’s latest innovative venture and maker of fine streaming smart speaker systems, has launched a funding campaign on Wefunder, seeking to raise between $100,000 to $1,000,000 in equity investment. Investors on the Wefunder site can buy preferred shares of Como Audio stock priced at $2.50/share and own a piece of the company.
One of the more interesting conference panels that took place at CE Week last week in the Jacob Javitz Center in Manhattan was a panel called, “Listening in the Living Room: How Smart Speakers are Striving to Be the Next Great Planform.” This panel featured Gary Schultz, Director, Business & Product Development, SDI Technologies Inc, the parent company of iHome and Andrew Vloyanetes, Sonos’s sales manager. The panel was moderated by John Quain, a contributor to The New York Times.
Some of what this panel had to say was in line with what you might expect – they are both pretty high on smart speakers and the category’s conjunction with voice control.
