Strategy in TECH...
Milwaukee, WI based Koss Corporation (NASDAQ:KOSS) last month launched a significant litigation effort against several major industry brands in an effort to assert and protect its IP portfolio rights. On July 22, 2020, Koss filed lawsuits against each of Apple, Inc., Bose Corporation, PEAG LLC dba JLAB Audio, Plantronics, Inc., and Skullcandy, Inc. Each of these auspicious brands, Koss says, are infringing on their patents covering wireless headphones and speakers.
Skullcandy, the lifestyle headphone company in which design is as important as performance (some would say more important), saw its stock skyrocket some 16% on Wednesday as word leaked out that the company’s founder was exploring the possibility of taking the company private in a buyout. This idea was revealed in a filing with securities regulators by Skullcandy founder Richard Alden.
Onkyo has finally jumped on the headphone bandwagon, although they are about the last major audio component brand to do so. The company will formally launch its new headphone line at the International CES opening Tuesday in Las Vegas, NV.
As we had reported previously, Onkyo had hinted it would be moving in this direction at last year’s CES.
<March 21, 2012> Expanding on the concept of what constitutes performance, Skullcandy announced today it was creating a new group of supermodel ambassadors, appropriately called their “Supermodel Crew,” starting with the 2012 Sports Illustrated Swimsuit Issue cover girl Kate Upton. Consummating a multi-year deal with Upton, Skullcandy says it will have “all-access” to the Sports Illustrated “it girl.” [Read more…] about Skullcandy Turns to Eye Candy to Sell Headphones
