Strategy in TECH...
Sonance announced this week that it has appointed well-known manufacturer sales representative firm Strateres as its representative for the New England region. This agreement includes the representation of all of the company’s brands, including Sonance, James Loudspeaker, and IPORT.
A national network of sales representatives have formed a group to promote and sell products supporting the residential wellness segment – sometimes known as the “healthy home” segment. Called the PureTech Alliance, the organization was conceived and formed by two former founding members of another national group – this one of regional specialty A/V distributors – known as the Alliance of Value Added Distributors (AVAD).
AVAD went on to become a successful $200 million national distributor that helped drive the growth of the custom installation channel and was ultimately acquired by Ingram Micro. Will lightening strike twice?
One Rep Stands Up for Specialty<May 12, 2011> The specialty market is reacting to the announcement last week that Lenbrook America has hired Dean Miller as President/CEO and will dismiss its sales representative network, its sales manager, and take the sales process direct hiring regional sales managers. And at least one of the affected representatives, Peter Dyroff of Jarmac, went public with his reaction, sending a letter to all Jarmac dealers that has virtually gone “viral” throughout the specialty industry.
[Read more…] about Lenbrook Lunacy? Or Crazy Like a Fox? Market Reacts to Recent Moves
