Days after Snap One announced a major program initiative in an effort to change the integration industry business model, the company held a media presentation in which 5 members of the 23-member Control4 dealer advisory panel that helped the company design the program were made available to select members of the media for a short question and answer session. This was organized by Snap One specifically because I had asked to speak with the panel. How do I know that was the reason for this media opportunity? Because company executives told the media that I was the reason they chose to hold this event. This may, or may not, have endeared me to the other media.
