Buying Groups

Part 1 of 2 – 2024 Progress in Executing Custom Integration Growth Plan

It was March of 2023 when I began picking up on the buzz that something big was in the works in the buying group world. At the Spring members conference of Azione Unlimited, which had been acquired by and was now part of Nationwide Marketing Group, President and founder Richard Glikes introduced Azione members to a new initiative called the “Drive to 1,000.” Although not a lot of details were discussed at this event, clearly something big was in the works.

Now, a little over a year later, I met with the entire management team of Nationwide’s Custom Integration Group, including Andy Orozco (Nationwide Senior Vice President of Custom Integration), Patrick McCarthy (Executive Director of Azione Unlimited), Hank Alexander (Executive Director of Oasys Residential Technology Group) and Chris Whitley (Executive Director of Ellipsys Commercial Technology Group) to take stock of just what has transpired over the last year or so with the new, expanded family of groups that are all under the Nationwide Marketing Group umbrella.

Read more on Nationwide Marketing Group’s progress in the CI channel