Strategy in TECH...
I continue to be intrigued by the growing influence of vinyl records, a once dominant media that by the early 2000s was thought to be dead. Now, however, after 17 back-to-back years of ever-increasing sales growth (according to RIAA data), it is back. A global phenomenon, this week the U.K. government announced it would now include vinyl records in its official basket of goods used to track inflation.
This week, one of the industry’s premier audio expositions, JD Events’ Audio Expo North America (AXPONA), kicks off again in full force – and many in audio are buzzing in excitement for a full frontal, fully immersive audio experience. Starting Friday (with a pre-event party Thursday night for exhibitors and industry folks), the Expo is being held at the Renaissance Schaumberg Hotel & Convention Center in Schaumberg, IL.
By now, data clearly shows that vinyl record sales here in the U.S. have been growing steadily for more than a decade. When initially detected, many thought it was simply a fad… They thought that at first CDs…and then digital downloads…and finally digital streaming would supplant vinyl. Now we know that is just not the case and that vinyl is continuing to grow in importance again to the music industry.
Think this is just a U.S. phenomenon? Think again! A report by the Nikkei in Japan notes the dramatic growth of vinyl sales there, as well.
In the latest report from the music world, we learned two surprising facts: First, for the first time in 17-years, retail sales of physical compact discs actually increased. And second, for the first time since 1991, vinyl records are the most popular physical media format. It’s big news and much of the media – even mainstream news outlets like CNN – reported on this development. It appears to be part of a surprising swing by consumers back to physical media, as sales of vinyl records in 2021 saw a stunning year-over-year increase of 51.4% – the biggest increase of ANY format, physical or streaming.
What the heck is going on here?
By now you’ve likely heard that sales of vinyl records are growing to meaningful levels. We recently reported in March that while sales of all physical media are down, vinyl sales grew 32.2% to over $416 million dollars last year. While this is small compared to historical highs, it is part of a trend that has been developing – vinyl sales have grown each of the last ten years in a row.
Now specialty manufacturer Bryston announces their entry into the analog turntable field – the source necessary to play all that vinyl – with the all-new BLP-1. Bryston, more known for their electronics, looks to have done their homework on this impressive new model.
