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Strata-SERIES: RMR Programs – Not Just Revenue, A Redefined Client Relationship

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Introducing A New Article Series on RMR Programs

Cover of Residential Systems December issueHave you seen the December issue of Residential Systems Magazine? I wrote the cover story, “Maintaining Customer Joy” (online as: “Maintaining Customer Joy Through Service Plans“), a detailed article about the benefits and challenges of implementing a recurring monthly revenue (RMR) program in an integration company. In that story, I interviewed four top integrators who all had successful RMR programs, about the trials and tribulations of establishing that program…and the benefits they derived from it.

In researching RMR programs, I learned that they are much more than a revenue stream – they literally redefine the relationship with the client. I had uncovered more than I expected…so much more…

A new Strata-SERIES on RMR programs – redefining the client relationship… [Read more…] about Strata-SERIES: RMR Programs – Not Just Revenue, A Redefined Client Relationship

Apple Faces the Music – Multiple Investigations Launched

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Apple Music logoJust days after Apple, Inc. announced its plans to attempt to reassert its leading role in the music distribution and streaming businesses, we learn from the New York Times that two powerful state attorneys general in New York and Connecticut have launched an investigation into Apple’s music licensing practices. The purpose of the investigation is to determine if Apple has broken any antitrust laws in cutting deals that allegedly restrict music industry providers from offering their content on a free basis with other services.

See why there is suspicion of anti-competitive practices by Apple… [Read more…] about Apple Faces the Music – Multiple Investigations Launched

Content Marketing – The Most Powerful Marketing Tool You’re Not Using

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From The Stratecon Group

Stratecon logoMarketing as we know it has changed dramatically over the last ten, even five years. Many new tools have emerged – most right at your fingertips. And yet…from what we’ve seen…most TECH companies have ignored these trends and continue to plod along with their traditional, increasingly less effective, old-school marketing methods. We explore the most powerful of these new tools – content marketing – and give you some insight into how you can take advantage of it to drive your results.

Learn more about Content Marketing… [Read more…] about Content Marketing – The Most Powerful Marketing Tool You’re Not Using