Strategy in TECH...
While you were drinking your eggnog or otherwise enjoying your holidays, the Grinch stole all the good cheer from Monster LLC and owner Noel Lee when a jury in the case of Monster LLC v. Beats, et al agreed with Beats and ordered Monster and Lee to pay them $7,916,201.64 as reimbursement for their legal expenses.
Monster Products Inc. announced today that it has cut a deal with basketball superstar Shaquille O’Neal to endorse and otherwise market select Monster-branded products. The company says that O’Neal will aid in the marketing of Monster products in multiple categories “from personal audio to headphones and beyond.”
>>See a full slideshow of the Monster Press Conference here<<
<January 25, 2012> In what had to be one of the more unusual press conferences we’ve attended, Monster Cable – who wants us all to drop the “Cable” from their name – launched a whole roster of partnerships including the clothing brand Diesel, and put on a fashion show for both their Diesel-related products and their new Inspiration headphone line. Yes, that’s right, we said a fashion show complete with models walking down a runway of sorts (a cleared center aisle) with music blaring and flashing colored lights, showing off various Monster headphones. [Read more…] about At CES – Monster Turns from Performance to Fashion Model Runway to Sell Headphones
