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B&W Offers New Products & Old Friends as Sign of Strategy Change

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B&W 702 Signature Series speakers
702 Signature [Click to enlarge]

Intros 700 Series Signature Models & Rehires Past PR Agency

Bowers & Wilkins (B&W), a leading high-end specialty loudspeaker brand for 54 years, that recently zigged and zagged when it was acquired by EVA Automation and launched a whole new line of wireless multi-room audio systems, has taken steps to demonstrate its re-focus on their high-end, high-performance roots. These moves include re-hiring the company’s long time PR company and now launching new products that are true to its heritage as an undisputed leading premium brand.

Learn more about B&W’s latest moves…

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Breakdown at B&W; Industry Buzz Reaches Fever Pitch

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Maybe you’ve heard the buzz about a major shake-up taking place at B&W. Reports out of the U.K. say that Gideon Yu, Greg Lee, David Liu and others have all stepped down from the Board of Directors. There is a link being passed around to a web page for the “Companies House,” which is a government-connected registrar of companies and corporations. The link goes to a page which indicates that several B&W executives and directors have “resigned” their positions. So just what is going on?

What I Know So Far About Changes at B&W…

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Reader’s Choice: The Top 10 Strata-gee Stories of 2019

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Grahic of Top Ten

As we hurtle headlong into the a new decade – the 2020s – it’s a good time to pause and take stock of some of the major events of our industry’s recent history by ranking the Top 10 Strata-gee stories of 2019 based on total page views. This ranking shows just what stories drew the most attention of Strata-gee’s eminently intelligent and inquisitive readers.

See which 2019 Strata-gee stories were tops with readers…

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Formation – A Formidable Foray into Digital for B&W

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Formation Audio wireless hub

Ever since EVA Automation acquired Bowers & Wilkins (B&W) back in 2016, I have nervously watched to see the impact of this clash of cultures – new wave with old school. Strata-gee had already exhaustively reported on the painful slow-motion train wreck of Thiel Audio – another high-end audio brand purchased by private equity. In that case, its ultimate demise was in part due to the launch of affordably-priced, but common Bluetooth technology speakers relying on the power of the Thiel brand to justify the non-common selling price.

Would audiophile darling B&W suffer the same fate?

See more on B&W’s new Formation wireless line…

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B&W: Flying in ‘Formation’

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BREAKING NEWS

New Formation Duo

The day has finally arrived. A day long rumored…but never announced. A project shrouded in mystery…willfully maintained, with leaks locked as tight as a special counsel investigation. But now, at long last, all is revealed…for on this day Bowers and Wilkins (B&W) launches their all-new concept – the Formation line of products. And the mystery is finally unveiled. Best of all…Strata-gee recently got a sneak peek that we can reveal now.

See what B&W shared with me just days ago…

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