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700 Series

B&W Offers New Products & Old Friends as Sign of Strategy Change

June 24, 2020 by Ted Leave a Comment

B&W 702 Signature Series speakers
702 Signature [Click to enlarge]

Intros 700 Series Signature Models & Rehires Past PR Agency

Bowers & Wilkins (B&W), a leading high-end specialty loudspeaker brand for 54 years, that recently zigged and zagged when it was acquired by EVA Automation and launched a whole new line of wireless multi-room audio systems, has taken steps to demonstrate its re-focus on their high-end, high-performance roots. These moves include re-hiring the company’s long time PR company and now launching new products that are true to its heritage as an undisputed leading premium brand.

Learn more about B&W’s latest moves…

[Read more…] about B&W Offers New Products & Old Friends as Sign of Strategy Change

Filed Under: Brands, Management, Manufacturers, News, Products, Strategy Tagged With: 700 Series, B&W, Bowers & Wilkins, Bowers and Wilkins, EVA Automation, Formation, Gideon Yu, Signature Series

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Ted Green Bio

A former dealer, installer, manufac-turer, distributor & more. With a focus on business strategy, my goal is to help you make better decisions for more success.

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