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You are here: Home / Archives for Marketing

Marketing

Crestron Opens Another Stunning Experience Center; This Time in EMEA

October 30, 2025 by Ted Leave a Comment

Crestron Experience Center in Mechelen, Belguim
[Click to enlarge]

Crestron Electronics, a leading industry manufacturer of commercial and enterprise-grade connectivity gear, as well as sophisticated but simple control and automation solutions for the smart home, has launched another Crestron Experience Center (CEC) in Mechelen, Belgium. Not only does this stunning facility showcase the depth and breadth of Crestron technology, but it also demonstrates the company’s commitment to EMEA (Europe, the Middle East, and Asia) markets as well as to the greater global community.

See more on Crestron’s latest Experience Center in Belgium…

[Read more…] about Crestron Opens Another Stunning Experience Center; This Time in EMEA

Filed Under: Feature, Manufacturers, Marketing, News, Strategy Tagged With: Brad Hintze, Crestron

Japanese Custom Home Builder Tests Clever Plan to Boost Revenues & Opportunities

October 21, 2025 by Ted Leave a Comment

A home builder in Japan has a clever idea to boost revenues now and opportunities later
[PHOTOS: Rinano Katsu, Nikkei]

Cleverly Home, a custom home builder in Japan, has come up with a way to generate additional revenue from its model homes, while also opening up a new way for prospective homeowners to experience its designs. A reporter for the Nikkei in Japan was quite taken by the concept as the homebuilder will allow the model homes to be rented out as private lodgings on dates when no homebuyer showings are scheduled.

Learn all about custom home builder Cleverly Home’s clever idea…

[Read more…] about Japanese Custom Home Builder Tests Clever Plan to Boost Revenues & Opportunities

Filed Under: Asian Connection, Feature, Housing, Marketing, News, Residential, Strategy Tagged With: Airbnb, builders

Ferrari Stock Crashes After Company Forecasts Slowing Growth; Has Luxury Run Off the Road?

October 15, 2025 by Ted Leave a Comment

A Ferrari Laferrari
A Ferrari Laferrari [PHOTO: baronvsp / iStock][Click to enlarge]

Ferrari NV (NYSE: RACE), manufacturer of the leading luxury sports car embraced by many wealthy car enthusiasts, had its scariest ride ever on Wall Street last week, when its stock value had the single largest daily drop in the company’s history. In just one day, the value of RACE shares closed down by 15%. Does this mean trouble for the Luxury market?

Read more on what this means for Ferrari and the greater luxury market…

[Read more…] about Ferrari Stock Crashes After Company Forecasts Slowing Growth; Has Luxury Run Off the Road?

Filed Under: Feature, Financial, Luxury, Marketing, News, Statistics Tagged With: Ferrari, luxury market

Some of My Favorite Stories from CEDIA Expo 2025

September 19, 2025 by Ted 1 Comment

Another CEDIA Expo has come and gone, and the version this year, Expo 2025, had its share of disappointments, minor advances, AND pleasant surprises from several companies. In this post, I will share a brief synopsis of the items I saw that caught my attention. Many of these will be the subject of a more extensive article later, but this gives you an overview of some of the items I found interesting.

See some of my favorite items from CEDIA Expo 2025

[Read more…] about Some of My Favorite Stories from CEDIA Expo 2025

Filed Under: Associations, Feature, Marketing, News, Shows & Events Tagged With: CEDIA Expo

8K Association Goes Big at CEDIA Expo 2025 with Exhibits, Presentations & Panels

August 21, 2025 by Ted Leave a Comment

8K Association at CEDIA Expo 2025

The 8K Association (8KA) is pulling out all of the stops to brightly project awareness of the growing 8K resolution ecosystem to all corners of the Colorado Convention Center in Denver, Colorado, during CEDIA Expo 2025 running from September 4-6, 2025. To do this, the association will employ a multi-faceted presentation and communication strategy that promotes the entire ecosystem from content creation and production to distribution, integration and viewing in the home.

Learn more about the 8K Association’s presentations at CEDIA Expo

[Read more…] about 8K Association Goes Big at CEDIA Expo 2025 with Exhibits, Presentations & Panels

Filed Under: Associations, Feature, Marketing, News, Shows & Events, Strategy Tagged With: 8K Association, 8KA

‘The New American Home 2025’ Gets Its Smarts & Its Power from Savant

July 25, 2025 by Ted Leave a Comment

Savant was a silver sponsor of The New American Home 2025

At the International Builders’ Show (IBS) in Las Vegas, NV, earlier this year, show organizers employed expert builders/craftsmen/tradesmen/and installers who conceived, designed, created, and built a new $15.5 million modern custom home designed to set the standard for luxury living in 2025 and beyond. According to organizers, “The New American Home 2025 is a statement of what’s to come in the world of residential architecture. Join us as we redefine the standard of luxury living.” Savant and the Savant Power system were a major part of adding the luxury experience to this home.

Learn all about the smart tech & power from Savant in The New American Home…

[Read more…] about ‘The New American Home 2025’ Gets Its Smarts & Its Power from Savant

Filed Under: Brands, Feature, Marketing, News, Products, Shows & Events, Technology Tagged With: Savant Power, The New American Home

After Years of Member Requests, CEDIA is Finally Launching a Smart Home Consumer Campaign

June 25, 2025 by Ted Leave a Comment

Image of girl with magic wand to control a smart home

The Magic of a Smart Home

The Custom Electronic Design and Installation Association (CEDIA) announced on Tuesday that it is launching its first-ever consumer advertising campaign – something members have been asking it to do for years. The campaign is a professionally conceived, created, produced, and now distributed advertisement that includes, amongst other things, a 60-second video that educates consumers on the “magic” of a well-designed smart home and the need for a professional installer.

Learn more about the new CEDIA Magic of Smart Home consumer campaign

[Read more…] about After Years of Member Requests, CEDIA is Finally Launching a Smart Home Consumer Campaign

Filed Under: Associations, Feature, Integrators, Marketing, News, Residential, Strategy Tagged With: CEDIA, smart home

B&W Offers Special 801 Limited Edition Abbey Road Speakers

June 18, 2025 by Ted Leave a Comment

New B&W 801 Abbey Road Limited Edition speakers by Bowers & Wilkins

If you are a fan of premium loudspeaker maker Bowers & Wilkins (B&W), you are likely familiar with the fact that Abbey Road Studios – the famous London, England recording studio that was the studio of choice for mega groups like The Beatles, Pink Floyd, Amy Winehouse, Stevie Wonder, Oasis, Lady Gaga, and many, many others – utilizes B&W models as monitor speakers for its recording engineers. Some of the most famous music singles and albums were tracked and mixed on 801s, offering superior sound quality and providing engineers and producers with a more accurate sound to produce a better end product…the music that you and I listen to every day.

This “enduring and influential collaboration” has existed for 45 years, and to honor this unique history, B&W has introduced a limited edition model of its top-of-the-line speakers, the 801 Abbey Road Limited Edition Loudspeaker.

Learn more about the new 801 Abbey Road Limited Edition speaker…

[Read more…] about B&W Offers Special 801 Limited Edition Abbey Road Speakers

Filed Under: Feature, Marketing, News, Products Tagged With: Abbey Road Studios, B&W, Bowers & Wilkins, Bowers and Wilkins, John Bowers

Masimo.com Has Been Down for ‘A Few Days’

May 1, 2025 by Ted 19 Comments

Message on Masimo website recently

For the last two days or so, I have been diligently attempting to find out what is going on at Masimo as the company’s main website – Masimo.com – has been down for at least the last 2½ days (as of the time of this writing on mid-day Thursday)! The only thing visitors find when they navigate to the site is the “be back shortly” message shown above, along with a Masimo logo above it.

See more on Masimo.com going dark…

[Read more…] about Masimo.com Has Been Down for ‘A Few Days’

Filed Under: Feature, Management, Manufacturers, Marketing, News, Technology Tagged With: Joe Kiani, Masimo, Sound United, website

At CES 2025 LG Goes Deep on AI; Sees Dollar Signs for ‘Space as a Service’

January 9, 2025 by Ted 2 Comments

The LG press conference at CES 25 focused on AI

Much like the last few years, exhibitors at the Consumer Electronics Show (CES) in Las Vegas have largely focused on advances in artificial intelligence (AI). All major manufacturers spoke to it…none more deeply than LG, whose 45-minute press conference began with AI…ended with AI…and had a lot of AI in the middle.

See more on how LG envisions AI’s transformation of Tech

[Read more…] about At CES 2025 LG Goes Deep on AI; Sees Dollar Signs for ‘Space as a Service’

Filed Under: Consumer Trends, Feature, Management, Manufacturers, Marketing, News, Shows & Events, Strategy, Tech Trends, Technology Tagged With: affectionate intelligence, AI, artificial intelligence, LG

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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